Rubing Bai
- Marketing top 5%
- Management, Monitoring, Policy and Law top 5%
- Strategy and Management top 10%
- Sociology and Political Science
- Food Science
- Co-authors
- Hong WangBaolong MaMuhammad FarrukhDan CudjoeRan LiuYan Li
- Topics
- Environmental Sustainability in Business (7 papers)Consumer Behavior in Brand Consumption and Identification (6 papers)Environmental Education and Sustainability (4 papers)
- Partner nations
- ChinaUnited StatesHong Kong
In The Last Decade
Rubing Bai
11 papers receiving 347 citations
Peers
Comparison fields: 5 of 58
- Marketing 278
- Management, Monitoring, Policy and Law 135
- Strategy and Management 81
- Sociology and Political Science 80
- Food Science 55
Countries citing papers authored by Rubing Bai
This map shows the geographic impact of Rubing Bai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rubing Bai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rubing Bai more than expected).
Fields of papers citing papers by Rubing Bai
This network shows the impact of papers produced by Rubing Bai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rubing Bai. The network helps show where Rubing Bai may publish in the future.
Co-authorship network of co-authors of Rubing Bai
This figure shows the co-authorship network connecting the top 25 collaborators of Rubing Bai. A scholar is included among the top collaborators of Rubing Bai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rubing Bai. Rubing Bai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 0 | |
| 3 | 6 | |
| 4 | 34 | |
| 5 | 1 | |
| 6 | 16 | |
| 7 | 3 | |
| 8 | 26 | |
| 9 | 7 | |
| 10 | 45 | |
| 11 | 70 | |
| 12 | 160 |
About Rubing Bai
Rubing Bai is a scholar working on Marketing, Management, Monitoring, Policy and Law and Strategy and Management, having authored 12 papers that have together received 369 indexed citations. Recurring topics across this work include Environmental Sustainability in Business (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Environmental Education and Sustainability (4 papers). The work is most often cited by research in Marketing (278 citations), Management, Monitoring, Policy and Law (135 citations) and Business and International Management (15 citations). Rubing Bai has collaborated with scholars based in China, United States and Hong Kong. Frequent co-authors include Hong Wang, Baolong Ma, Muhammad Farrukh, Dan Cudjoe, Ran Liu and Yan Li. Their work appears in journals such as Frontiers in Psychology, Sustainability and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.