Rubing Bai

534 total citations
12 papers, 369 citations indexed

About

Rubing Bai is a scholar working on Marketing, Sociology and Political Science and Management, Monitoring, Policy and Law. According to data from OpenAlex, Rubing Bai has authored 12 papers receiving a total of 369 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Management, Monitoring, Policy and Law. Recurrent topics in Rubing Bai's work include Environmental Sustainability in Business (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Environmental Education and Sustainability (4 papers). Rubing Bai is often cited by papers focused on Environmental Sustainability in Business (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Environmental Education and Sustainability (4 papers). Rubing Bai collaborates with scholars based in China, United States and Hong Kong. Rubing Bai's co-authors include Hong Wang, Baolong Ma, Muhammad Farrukh, Dan Cudjoe, Ran Liu and Yan Li and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Journal of Retailing and Consumer Services.

In The Last Decade

Rubing Bai

11 papers receiving 347 citations

Peers

Rubing Bai

MARKE

MMPL

SM

SPS

FS

S.M. Fatah Uddin India

Sonali Diddi United States

Paul Blaise Issock Issock South Africa

Deepak Sangroya India

Micael‐Lee Johnstone New Zealand

Sayed Elhoushy United Kingdom

Sridhar Vaithianathan India

Naz Onel United States

Mohd Danish Kirmani India

Oswald Aisat Igau Malaysia

S.M. Fatah Uddin India

Rubing Bai

293 ×1.1

MARKE

153 ×1.1

MMPL

117 ×1.4

SM

68 ×0.8

SPS

39 ×0.7

FS

Citations per year, relative to Rubing Bai Rubing Bai (= 1×) peers S.M. Fatah Uddin

Countries citing papers authored by Rubing Bai

Since Specialization

Citations

This map shows the geographic impact of Rubing Bai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rubing Bai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rubing Bai more than expected).

Fields of papers citing papers by Rubing Bai

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rubing Bai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rubing Bai. The network helps show where Rubing Bai may publish in the future.

Co-authorship network of co-authors of Rubing Bai

This figure shows the co-authorship network connecting the top 25 collaborators of Rubing Bai. A scholar is included among the top collaborators of Rubing Bai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rubing Bai. Rubing Bai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

12 of 12 papers shown

1.

Bai, Rubing, et al.. (2025). The influence of displaying the last stage before consumption on purchase intention: the mediating role of mental simulation. Current Psychology. 44(6). 4906–4922. 1 indexed citations

2.

Bai, Rubing, et al.. (2025). Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention. Asia Pacific Journal of Marketing and Logistics. 1–17.

3.

Wang, Hong, et al.. (2023). Why does frugality influence the recycling intention of waste materials?. Frontiers in Psychology. 13. 952010–952010. 6 indexed citations

4.

Wang, Hong, Baolong Ma, Dan Cudjoe, Muhammad Farrukh, & Rubing Bai. (2022). What influences students’ food waste behaviour in campus canteens?. British Food Journal. 125(2). 381–395. 34 indexed citations

5.

Ma, Baolong, et al.. (2022). Motivation to participate in secondary science communication. Frontiers in Psychology. 13. 961846–961846. 1 indexed citations

6.

Bai, Rubing, et al.. (2022). Exploring purchase intentions of new energy vehicles: Do “mianzi” and green peer influence matter?. Frontiers in Psychology. 13. 951132–951132. 16 indexed citations

7.

Bai, Rubing, et al.. (2022). Do products branded with handwritten scripts suffer more amid product-harm crises?. Journal of Product & Brand Management. 32(3). 379–392. 3 indexed citations

8.

Wang, Hong, Baolong Ma, Dan Cudjoe, Rubing Bai, & Muhammad Farrukh. (2021). How does perceived severity of COVID-19 influence purchase intention of organic food?. British Food Journal. 124(11). 3353–3367. 26 indexed citations

9.

Ma, Baolong, et al.. (2020). Do you respond sincerely? How sellers’ responses to online reviews affect customer relationship and repurchase intention. Frontiers of Business Research in China. 14(1). 7 indexed citations

10.

Wang, Hong, et al.. (2020). The unexpected effect of frugality on green purchase intention. Journal of Retailing and Consumer Services. 59. 102385–102385. 45 indexed citations

11.

Wang, Hong, Baolong Ma, & Rubing Bai. (2019). The spillover effect of greenwashing behaviours: an experimental approach. Marketing Intelligence & Planning. 38(3). 283–295. 70 indexed citations

12.

Wang, Hong, Baolong Ma, & Rubing Bai. (2019). How Does Green Product Knowledge Effectively Promote Green Purchase Intention?. Sustainability. 11(4). 1193–1193. 160 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact