Grace Phang Ing

603 citations
39 papers · 388 indexed · h-index 9
Topics
Consumer Behavior in Brand Consumption and Identification (15 papers)Digital Marketing and Social Media (13 papers)Consumer Retail Behavior Studies (11 papers)
Partner nations
MalaysiaChinaSouth Korea

In The Last Decade

Grace Phang Ing

33 papers receiving 360 citations

Peers

Grace Phang Ing
Comparison fields: 5 of 55
  • Marketing 243
  • Sociology and Political Science 146
  • Management, Monitoring, Policy and Law 84
  • Strategy and Management 57
  • Information Systems and Management 57
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Citations per year

Countries citing papers authored by Grace Phang Ing

Since Specialization
Citations

This map shows the geographic impact of Grace Phang Ing's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Grace Phang Ing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Grace Phang Ing more than expected).

Fields of papers citing papers by Grace Phang Ing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Grace Phang Ing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Grace Phang Ing. The network helps show where Grace Phang Ing may publish in the future.

Co-authorship network of co-authors of Grace Phang Ing

This figure shows the co-authorship network connecting the top 25 collaborators of Grace Phang Ing. A scholar is included among the top collaborators of Grace Phang Ing based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Grace Phang Ing. Grace Phang Ing is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 7
3 2
4 3
5 1
6 23
7 2
8 1
9 3
10 9
11 1
12 5
13 29
14 7
15
Antecedents to Consumer Intention to Buy Luxury Brands
4
16
The impact of character presence and entertainment value on brand recall and brand attitude in advergame
2
17 4
18
Corporate Rebranding and the Effects on Consumers' Attitude Structure
7
19
Celebrity Endorser and Respondents Gender: Its Impact on Company, Behavioral and Attitudinal Variables
6
20 132

About Grace Phang Ing

Grace Phang Ing is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 39 papers that have together received 388 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (13 papers) and Consumer Retail Behavior Studies (11 papers). The work is most often cited by research in Marketing (243 citations), Information Systems and Management (57 citations) and Management, Monitoring, Policy and Law (84 citations). Grace Phang Ing has collaborated with scholars based in Malaysia, China and South Korea. Frequent co-authors include Ming Xu, T. Ramayah, Hiram Ting, Bamini KPD Balakrishnan, Choi‐Meng Leong, Xin‐Jean Lim, Ernest Cyril de Run, Siti Nurazira Mohd Daud, Hyung Jun Kim and Zul Ilham. Their work appears in journals such as Heliyon, Economic Analysis and Policy and Journal of Fashion Marketing and Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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