Ayşegül Toker
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- Technology Adoption and User Behaviour 9
- Marketing top 5%
- Consumer Retail Behavior Studies 2
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- Customer Service Quality and Loyalty 2
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- Digital Marketing and Social Media 11
- Impact of Technology on Adolescents 3
- Communication top 10%
- Knowledge Management and Sharing 3
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- Scheduling and Optimization Algorithms 2
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- Organizational Leadership and Management Strategies 2
- Co-authors
- Kaan VarnalıCengiz YılmazBertrand M.T. LinT.C.E. ChengNazım TaşkınShane ScahillStefan KochDeniz Kantur
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Journals
- Journal of the Operational Research Society (1 paper)International Journal of Information Management (2 papers)Electronic Commerce Research and Applications (1 paper)
- Partner nations
- TürkiyeUnited StatesHong Kong
In The Last Decade
Ayşegül Toker
17 papers receiving 532 citations
Peers
Comparison fields: 5 of 72
- Information Systems and Management 286
- Marketing 181
- Organizational Behavior and Human Resource Management 136
- Sociology and Political Science 361
- Communication 41
Countries citing papers authored by Ayşegül Toker
This map shows the geographic impact of Ayşegül Toker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ayşegül Toker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ayşegül Toker more than expected).
Fields of papers citing papers by Ayşegül Toker
This network shows the impact of papers produced by Ayşegül Toker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ayşegül Toker. The network helps show where Ayşegül Toker may publish in the future.
Co-authorship network
The 17 scholars most cited alongside Ayşegül Toker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2022 | 10 | |
| 3 | 2021 | 34 | |
| 4 | 2019 | 3 | |
| 5 | Mobile Marketing: Fundamentals and Strategy | 2019 | 0 |
| 6 | DETERMINANTS OF CONSUMERS’ PERSONAL HEALTH TECHNOLOGY USAGE INTENTIONS1 | 2018 | 1 |
| 7 | 2018 | 0 | |
| 8 | 2016 | 15 | |
| 9 | Sharing Turns to Scaring: Explaining Apple Versus Android Brand Community Conflict | 2015 | 1 |
| 10 | 2015 | 45 | |
| 11 | 2014 | 21 | |
| 12 | 2012 | 79 | |
| 13 | 2012 | 66 | |
| 14 | Extending the Technology Acceptance Model with perceived community characteristics. | 2011 | 17 |
| 15 | 2011 | 0 | |
| 16 | 2009 | 199 | |
| 17 | 2005 | 26 | |
| 18 | 2002 | 14 | |
| 19 | 2000 | 46 | |
| 20 | 1994 | 1 |
About Ayşegül Toker
Ayşegül Toker is a scholar working on Information Systems and Management, Marketing and Communication, having authored 22 papers that have together received 600 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers), Knowledge Management and Sharing (3 papers), Impact of Technology on Adolescents (3 papers), Scheduling and Optimization Algorithms (2 papers), Customer Service Quality and Loyalty (2 papers), Consumer Retail Behavior Studies (2 papers) and Organizational Leadership and Management Strategies (2 papers). The work is most often cited by research in Information Systems and Management (286 citations), Marketing (181 citations) and Organizational Behavior and Human Resource Management (136 citations). Ayşegül Toker has collaborated with scholars based in Türkiye, United States and Hong Kong. Frequent co-authors include Kaan Varnalı, Cengiz Yılmaz, Bertrand M.T. Lin, T.C.E. Cheng, Nazım Taşkın, Shane Scahill, Stefan Koch, Deniz Kantur, Fuad Aleskerov and Ceyhun Ozgur. Their work appears in journals such as Journal of the Operational Research Society, International Journal of Information Management and Electronic Commerce Research and Applications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.