Alexander Muk
Impact in
-
- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
-
- Digital Marketing and Social Media 9
-
- Technology Adoption and User Behaviour 7
- Co-authors
- Christina Chung (6 shared papers)Jong-Hoon Kim (2 shared papers)En‐Chi Chang (1 shared paper)
- Journals
- Journal of Marketing Analytics (1 paper)Journal of International Consumer Marketing (1 paper)Public Relations Review (1 paper)Journal of Interactive Advertising (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesSouth Korea
In The Last Decade
Alexander Muk
10 papers receiving 365 citations
Peers
Comparison fields: 5 of 55
- Information Systems and Management 241
- Marketing 168
- Sociology and Political Science 300
- Organizational Behavior and Human Resource Management 63
- Human-Computer Interaction 29
Countries citing papers authored by Alexander Muk
This map shows the geographic impact of Alexander Muk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexander Muk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexander Muk more than expected).
Fields of papers citing papers by Alexander Muk
This network shows the impact of papers produced by Alexander Muk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alexander Muk. The network helps show where Alexander Muk may publish in the future.
Co-authors
The 3 scholars most cited alongside Alexander Muk, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 170 | |
| 2 | 2007 | 96 | |
| 3 | 2014 | 34 | |
| 4 | 2007 | 34 | |
| 5 | 2013 | 19 | |
| 6 | 2014 | 18 | |
| 7 | 2012 | 12 | |
| 8 | 2014 | 10 | |
| 9 | 2016 | 6 | |
| 10 | 2012 | 4 | |
| 11 | 2026 | 0 |
About Alexander Muk
Alexander Muk is a scholar working on Sociology and Political Science, Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management and Human-Computer Interaction, having authored 11 papers that have together received 403 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (3 papers), Digital Communication and Language (2 papers), Corporate Identity and Reputation (1 paper), Construction Project Management and Performance (1 paper) and Marketing and Advertising Strategies (1 paper). The work is most often cited by research in Information Systems and Management (241 citations), Marketing (168 citations), Sociology and Political Science (300 citations), Organizational Behavior and Human Resource Management (63 citations) and Human-Computer Interaction (29 citations). Alexander Muk has collaborated with scholars based in United States and South Korea. Frequent co-authors include Christina Chung, Jong-Hoon Kim and En‐Chi Chang. Their work appears in journals such as Journal of Marketing Analytics, Journal of International Consumer Marketing, Public Relations Review, Journal of Interactive Advertising and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.