Immediate Impact
52 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation
2024 Standout
Works of Wendy Macias being referenced
A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising
2003
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites
2003
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Wendy Macias | 328 | 190 | 122 | 141 | 22 | 687 | |
| Soontae An | 384 | 258 | 77 | 105 | 69 | 846 | |
| Paul J. Hensel | 218 | 316 | 95 | 23 | 21 | 638 | |
| Erika Matulich | 127 | 184 | 22 | 96 | 14 | 637 | |
| R. Jayanti | 275 | 360 | 14 | 90 | 26 | 832 | |
| Jounghwa Choi | 251 | 67 | 15 | 98 | 32 | 582 | |
| Nicholas Carah | 410 | 129 | 11 | 79 | 58 | 750 | |
| Doğan Eroğlu | 283 | 334 | 6 | 205 | 17 | 828 | |
| Ian Larkin | 139 | 66 | 78 | 106 | 21 | 791 | |
| Horst Stipp | 380 | 253 | 7 | 36 | 25 | 741 | |
| Richard K. Thomas | 305 | 36 | 13 | 114 | 19 | 667 |
All Works
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