Standout Papers
Immediate Impact
6 by Nobel laureates 2 from Science/Nature 54 standout
Citing Papers
Misunderstanding the harms of online misinformation
2024 StandoutNature
The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption
2021 Standout
Works of Tülin Erdem being referenced
Brand Equity as a Signaling Phenomenon
1998 Standout
Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
1996 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Tülin Erdem | 5055 | 1402 | 775 | 2284 | 1427 | 60 | 6.6k | |
| Akshay R. Rao | 4634 | 829 | 517 | 2376 | 1580 | 46 | 7.1k | |
| Russell S. Winer | 4774 | 1588 | 1063 | 1484 | 1509 | 109 | 7.3k | |
| Leigh McAlister | 3624 | 967 | 458 | 1241 | 1125 | 63 | 5.2k | |
| Peter R. Dickson | 3516 | 1050 | 617 | 1266 | 1846 | 83 | 7.1k | |
| Scott A. Neslin | 7874 | 1485 | 1014 | 2120 | 2603 | 84 | 9.3k | |
| Сунил Гупта | 5686 | 1794 | 1247 | 1164 | 1785 | 63 | 7.3k | |
| Alan G. Sawyer | 3566 | 642 | 567 | 1778 | 1231 | 53 | 5.6k | |
| Donald R. Lichtenstein | 5712 | 615 | 328 | 2253 | 2116 | 52 | 7.5k | |
| Harald J. van Heerde | 3396 | 979 | 700 | 1343 | 743 | 82 | 4.7k | |
| Stephen J. Hoch | 5371 | 1643 | 816 | 1943 | 1220 | 54 | 8.7k |
All Works
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