Standout Papers

The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI 2021 2026 2022 2024147
  1. The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI (2021)
    Sylvie Borau, Tobias Otterbring et al. Psychology and Marketing

Immediate Impact

61 standout
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Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
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Modelling supply chain Visibility, digital Technologies, environmental dynamism and healthcare supply chain Resilience: An organisation information processing theory perspective
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2 intermediate papers

Works of Sylvie Borau being referenced

Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture
2021
Analysing moderated mediation effects: Marketing applications
2015

Author Peers

Author Last Decade Papers Cites
Sylvie Borau 127 129 61 118 16 372
Sandra Laporte 149 106 15 111 12 368
Ze Wang 202 193 54 49 19 448
Gülden Ülkümen 99 84 47 39 17 424
Ruth Pogacar 179 135 68 17 10 416
Changqing He 102 43 80 53 21 432
Jihoon Jhang 169 194 26 56 23 388
Young June Sah 159 28 39 149 21 417
Aaron Garvey 132 154 17 131 15 347
Janet Walker 129 25 47 78 16 392
Marat Bakpayev 140 116 13 98 17 384

All Works

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2026