Standout Papers

When Good Brands Do Bad 2004 2026 2011 2018 1.0k
  1. When Good Brands Do Bad (2004)
    Jennifer Aaker, Susan Fournier et al. Journal of Consumer Research

Immediate Impact

1 from Science/Nature 76 standout
Sub-graph 1 of 16

Citing Papers

A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
A local-to-global emissions inventory of macroplastic pollution
2024 StandoutNature
2 intermediate papers

Works of Sylvia Bräsel being referenced

Components of visual perception in marketing contexts: a conceptual framework and review
2019
Visual Velocity: Content Font Effects and Incidental Online Ad Exposure
2008

Author Peers

Author Last Decade Papers Cites
Sylvia Bräsel 1395 1037 141 494 23 2.1k
Pankaj Aggarwal 1417 1267 209 506 20 2.3k
Stijn M. J. van Osselaer 1543 1029 104 507 55 2.5k
Frédéric F. Brunel 1210 899 98 449 38 2.1k
C. Moreau 1317 786 66 391 30 2.5k
Robert J. Kent 1418 898 159 374 29 2.1k
Aimée Drolet 1135 988 90 586 49 2.7k
Julie A. Edell 1915 1251 411 415 17 2.7k
Andrea C. Morales 1878 1087 169 444 46 3.0k
Tina M. Lowrey 1912 1031 182 350 59 2.8k
Larry Percy 1606 1004 258 417 44 2.3k

All Works

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Rankless by CCL
2026