Immediate Impact
53 standout
Citing Papers
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
2022 Standout
Influencer Marketing Effectiveness
2022 Standout
Works of Swee Hoon Ang being referenced
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
2006
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
2000
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Swee Hoon Ang | 1288 | 262 | 814 | 358 | 50 | 2.0k | |
| Siew Meng Leong | 1151 | 362 | 723 | 531 | 59 | 2.1k | |
| Larry Percy | 1606 | 332 | 1004 | 417 | 44 | 2.3k | |
| Sally Hibbert | 1119 | 236 | 887 | 560 | 52 | 2.3k | |
| Rebecca W. Hamilton | 1190 | 326 | 637 | 352 | 36 | 1.9k | |
| Aimée Drolet | 1135 | 559 | 988 | 586 | 49 | 2.7k | |
| Paul W. Miniard | 1425 | 342 | 1016 | 376 | 52 | 2.2k | |
| Joel B. Cohen | 1244 | 394 | 880 | 535 | 60 | 2.4k | |
| Leonard Lee | 928 | 296 | 486 | 247 | 44 | 1.8k | |
| Michael S. LaTour | 1650 | 454 | 911 | 451 | 79 | 2.9k | |
| James H. Leigh | 1063 | 227 | 708 | 318 | 30 | 1.8k |
All Works
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