Immediate Impact
66 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
2024 Standout
Works of Robert S. Heiser being referenced
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
2008
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Robert S. Heiser | 139 | 177 | 45 | 58 | 16 | 283 | |
| Ronald E. Taylor | 130 | 157 | 48 | 37 | 16 | 293 | |
| Kenneth E. Crocker | 164 | 245 | 53 | 90 | 13 | 327 | |
| Dennis L. Rosen | 137 | 189 | 33 | 62 | 10 | 324 | |
| Allen D. Schaefer | 118 | 206 | 28 | 71 | 21 | 283 | |
| Daniel Langmeyer | 118 | 104 | 81 | 31 | 19 | 296 | |
| Frederik Meyer | 184 | 270 | 26 | 105 | 17 | 320 | |
| Kyungyeol Kim | 203 | 189 | 56 | 119 | 23 | 326 | |
| Wendy Gordon | 87 | 110 | 24 | 45 | 12 | 254 | |
| Yossi Gavish | 160 | 220 | 18 | 48 | 13 | 311 | |
| Dante Pirouz | 84 | 108 | 16 | 41 | 15 | 303 |
All Works
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