Standout Papers

The Role of Emotions in Marketing 1999 2026 2008 2017 2.1k
  1. The Role of Emotions in Marketing (1999)
    Richard P. Bagozzi, Mahesh Gopinath et al. Journal of the Academy of Marketing Science

Immediate Impact

1 by Nobel laureates 1 from Science/Nature 63 standout
Sub-graph 1 of 19

Citing Papers

Expectancy-disconfirmation and consumer satisfaction: A meta-analysis
2025 Standout
Encoding of multi-modal emotional information via personalized skin-integrated wireless facial interface
2024 Standout
3 intermediate papers

Works of Prashanth U. Nyer being referenced

The Role of Emotions in Marketing
1999 Standout
The Determinants of Satisfaction: an Experimental Verification of the Moderating Role of Ambiguity
1996
and 2 more

Author Peers

Author Last Decade Papers Cites
Prashanth U. Nyer 1644 1364 1258 24 2.9k
Mahesh Gopinath 1443 1139 947 16 2.5k
Michael K. Hui 1991 1332 1755 43 3.4k
Kim P. Corfman 2357 1523 943 31 3.7k
Haim Mano 1256 802 902 23 2.1k
Ivan Ross 1620 976 994 24 2.7k
Matthew Thomson 2692 2188 1410 32 3.6k
William R. Swinyard 1975 1381 804 49 3.0k
Merrie Brucks 1993 1219 627 39 3.4k
Yves Van Vaerenbergh 1136 1022 1163 47 2.4k
Rohini Ahluwalia 1800 1502 656 32 2.8k

All Works

Loading papers...

Rankless by CCL
2026