Immediate Impact
1 by Nobel laureates 1 from Science/Nature 90 standout
Citing Papers
Revenue Generation Through Influencer Marketing
2023 Standout
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
2023 Standout
Works of Philipp Schmitt being referenced
How Customer Referral Programs Turn Social Capital into Economic Capital
2017
Referral Programs and Customer Value
2010
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Philipp Schmitt | 216 | 324 | 406 | 14 | 679 | |
| Robert P. Bush | 233 | 222 | 215 | 16 | 695 | |
| Michael A. Wiles | 139 | 316 | 234 | 15 | 693 | |
| Frederick A. Russ | 452 | 266 | 173 | 21 | 824 | |
| R. Edward Bashaw | 248 | 238 | 294 | 11 | 711 | |
| Gordon E. Miracle | 112 | 456 | 271 | 22 | 728 | |
| Michael Bendixen | 263 | 414 | 271 | 26 | 767 | |
| Alexander Leischnig | 188 | 255 | 237 | 21 | 747 | |
| Rhonda W. Mack | 194 | 367 | 326 | 17 | 693 | |
| David Shani | 234 | 399 | 268 | 10 | 713 | |
| Oliver Koll | 161 | 326 | 185 | 19 | 613 |
All Works
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