Immediate Impact
1 by Nobel laureates 55 standout
Citing Papers
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
2019 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Works of Murphy A. Sewall being referenced
A Choice Sets Model of Retail Selection
1987
Characteristics of Radio Commercials and Their Recall Effectiveness
1986
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Murphy A. Sewall | 433 | 122 | 57 | 151 | 26 | 600 | |
| Mateja Kos Koklič | 408 | 170 | 36 | 122 | 27 | 639 | |
| Robert N. Mayer | 373 | 176 | 36 | 126 | 34 | 669 | |
| Jac L. Goldstucker | 253 | 134 | 37 | 77 | 22 | 589 | |
| Karl J. Mayer | 299 | 128 | 22 | 178 | 30 | 527 | |
| Bram Foubert | 377 | 145 | 28 | 122 | 15 | 564 | |
| Alessandro De Nisco | 382 | 298 | 76 | 145 | 28 | 675 | |
| Ronald P. Willett | 566 | 97 | 58 | 161 | 12 | 692 | |
| Ron Garland | 392 | 186 | 32 | 227 | 29 | 623 | |
| Jonathan Elms | 490 | 226 | 41 | 164 | 27 | 684 | |
| Malin Sundström | 385 | 231 | 26 | 135 | 26 | 666 |
All Works
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