Ronald P. Willett

1.0k total citations
12 papers, 768 citations indexed

About

Ronald P. Willett is a scholar working on Marketing, Information Systems and Management and Discrete Mathematics and Combinatorics. According to data from OpenAlex, Ronald P. Willett has authored 12 papers receiving a total of 768 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 2 papers in Information Systems and Management and 1 paper in Discrete Mathematics and Combinatorics. Recurrent topics in Ronald P. Willett's work include Consumer Retail Behavior Studies (7 papers), Consumer Market Behavior and Pricing (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Ronald P. Willett is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Consumer Market Behavior and Pricing (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Ronald P. Willett collaborates with scholars based in United States. Ronald P. Willett's co-authors include David T. Kollat and Donald H. Granbois and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Marriage and the Family.

In The Last Decade

Ronald P. Willett

12 papers receiving 612 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ronald P. Willett United States	8	623	168	100	60	52	12	768
David T. Kollat United States	8	674 1.1×	166 1.0×	118 1.2×	42 0.7×	47 0.9×	13	780
Murphy A. Sewall United States	11	458 0.7×	159 0.9×	127 1.3×	59 1.0×	98 1.9×	26	638
Homer E. Spence United States	5	273 0.4×	106 0.6×	125 1.3×	36 0.6×	44 0.8×	5	409
Francis Piron Singapore	10	627 1.0×	176 1.0×	232 2.3×	63 1.1×	49 0.9×	13	763
Kenneth C. Gehrt United States	14	535 0.9×	263 1.6×	299 3.0×	43 0.7×	32 0.6×	45	746
Gaynor Lea‐Greenwood United Kingdom	6	393 0.6×	96 0.6×	83 0.8×	42 0.7×	21 0.4×	13	614
Dan Sherrell United States	5	123 0.2×	78 0.5×	152 1.5×	28 0.5×	21 0.4×	10	314
Ronald J. Dornoff United States	7	257 0.4×	113 0.7×	97 1.0×	39 0.7×	61 1.2×	12	470
G. R. Dowling Australia	3	184 0.3×	103 0.6×	161 1.6×	45 0.8×	37 0.7×	5	400
Rom J. Markin United States	8	261 0.4×	74 0.4×	145 1.4×	35 0.6×	72 1.4×	17	441

Countries citing papers authored by Ronald P. Willett

Since Specialization

Citations

This map shows the geographic impact of Ronald P. Willett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ronald P. Willett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ronald P. Willett more than expected).

Fields of papers citing papers by Ronald P. Willett

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ronald P. Willett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ronald P. Willett. The network helps show where Ronald P. Willett may publish in the future.

Co-authorship network of co-authors of Ronald P. Willett

This figure shows the co-authorship network connecting the top 25 collaborators of Ronald P. Willett. A scholar is included among the top collaborators of Ronald P. Willett based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ronald P. Willett. Ronald P. Willett is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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12 of 12 papers shown

1.

Granbois, Donald H. & Ronald P. Willett. (1970). Equivalence of Family Role Measures Based on Husband and Wife Data. Journal of Marriage and the Family. 32(1). 68–68. 70 indexed citations

2.

Willett, Ronald P., et al.. (1969). Determinants of Buyer Response to Physical Distribution Service. Journal of Marketing Research. 6(3). 279–283. 31 indexed citations

3.

Kollat, David T. & Ronald P. Willett. (1969). Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?. Journal of Marketing. 33(1). 79–79. 37 indexed citations

4.

Kollat, David T. & Ronald P. Willett. (1969). Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?. Journal of Marketing. 33(1). 79–83. 77 indexed citations

5.

Willett, Ronald P., et al.. (1969). Determinants of Buyer Response to Physical Distribution Service. Journal of Marketing Research. 6(3). 279–279. 27 indexed citations

6.

Willett, Ronald P. & David T. Kollat. (1968). Customer Impulse Purchasing Behavior: Some Research Notes and a Reply. Journal of Marketing Research. 5(3). 326–330. 7 indexed citations

7.

Willett, Ronald P., et al.. (1968). Selling with physical distribution service. Business Horizons. 11(6). 75–85. 19 indexed citations

8.

Willett, Ronald P. & David T. Kollat. (1968). Customer Impulse Purchasing Behavior: Some Research Notes and a Reply. Journal of Marketing Research. 5(3). 326–326. 2 indexed citations

9.

Kollat, David T. & Ronald P. Willett. (1967). Customer Impulse Purchasing Behavior. Journal of Marketing Research. 4(1). 21–31. 333 indexed citations

10.

Kollat, David T. & Ronald P. Willett. (1967). Customer Impulse Purchasing Behavior. Journal of Marketing Research. 4(1). 21–21. 163 indexed citations

11.

Willett, Ronald P.. (1965). Book Review: Marketing Research. Journal of Marketing Research. 2(2). 204–205. 1 indexed citations

12.

Willett, Ronald P.. (1963). A Model for Marketing Programing. Journal of Marketing. 27(1). 40–45. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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