Standout Papers

Review articles: purpose, process, and structure 2017 2026 2020 2023 614
  1. Review articles: purpose, process, and structure (2017)
    Robert W. Palmatier, Mark B. Houston et al. Journal of the Academy of Marketing Science
  2. Marketing in the Sharing Economy (2019)
    Giana M. Eckhardt, Mark B. Houston et al. Journal of Marketing

Immediate Impact

2 from Science/Nature 59 standout
Sub-graph 1 of 18

Citing Papers

Digital empowerment and win-win co-operation for green and low-carbon industrial development: Analysis of regional differences based on GMM-ANN intelligence models
2024 Standout
A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout

Works of Mark B. Houston being referenced

Marketing in the Sharing Economy
2019 Standout
Assessing the validity of secondary data proxies for marketing constructs
2003

Author Peers

Author Last Decade Papers Cites
Mark B. Houston 1918 1180 975 1433 55 4.0k
Gary Armstrong 1876 1175 846 1958 82 4.9k
Chenting Su 1841 1271 1247 1781 45 4.2k
Girish Punj 2279 1134 647 1560 44 4.6k
Sally Dibb 2163 1255 845 1559 134 4.4k
Manjit S. Yadav 1748 1323 729 1295 29 3.3k
Susan P. Douglas 2743 1460 1792 1632 73 5.6k
John O. Summers 1996 1902 945 1563 50 4.3k
Joseph A. Cote 1806 2115 1102 1456 52 5.5k
Rajkumar Venkatesan 2995 2022 942 1686 51 4.7k
Audhesh K. Paswan 1633 941 1166 1136 103 3.5k

All Works

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2026