Standout Papers

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the I... 2011 2026 2016 2021 849
  1. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)
    Lucia Malär, Harley Krohmer et al. Journal of Marketing
  2. Brand authenticity: An integrative framework and measurement scale (2014)
    Felicitas Morhart, Lucia Malär et al. Journal of Consumer Psychology

Immediate Impact

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Citing Papers

Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
2024 Standout
1 intermediate paper

Works of Lucia Malär being referenced

Brand authenticity: An integrative framework and measurement scale
2014 Standout

Author Peers

Author Last Decade Papers Cites
Lucia Malär 1390 1072 653 14 1.8k
Kelly Tian 1321 880 407 12 1.9k
Susan Schultz Kleine 1095 754 488 17 1.7k
Susan Spiggle 1291 841 586 16 2.4k
Ellen Day 862 620 517 28 1.5k
Stewart W. Bither 1262 730 680 14 2.0k
Michael J. Etzel 1428 1288 583 32 2.4k
David M. Boush 1640 1072 459 20 2.1k
Zeynep Arsel 1390 1011 413 27 2.1k
Ravi Pappu 2111 1478 742 26 2.6k
Tamara F. Mangleburg 1567 1048 754 18 2.0k

All Works

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2026