Immediate Impact

61 standout
Sub-graph 1 of 25

Citing Papers

Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
2023 Standout
Understanding influencer marketing: The role of congruence between influencers, products and consumers
2021 Standout
2 intermediate papers

Works of Laura Hamer being referenced

Us Versus Them: Oppositional Brand Loyalty and the Cola Wars
2001

Author Peers

Author Last Decade Papers Cites
Laura Hamer 171 105 164 145 14 409
Shannon Cummins 146 75 109 167 16 391
Ed Petkus 110 99 75 101 15 389
Leff Bonney 136 45 149 83 16 349
Donna T. Mayo 77 115 117 147 16 364
Irene Powell 87 128 74 73 12 367
Tará Burnthorne Lopez 45 79 115 124 16 348
Brian T. Engelland 171 51 145 42 17 454
Thomas E. Boyt 152 66 140 88 9 391
Faye S. McIntyre 81 60 125 73 25 429
Horace L. Melton 202 52 167 99 8 430

All Works

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Rankless by CCL
2026