Immediate Impact
78 standout
Citing Papers
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
2020 Standout
Uniting the Tribes: Using Text for Marketing Insight
2019 Standout
Works of Lance Leuthesser being referenced
Corporate identity: The role of mission statements
1997
Defining, measuring, and managing brand equity
1988
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Lance Leuthesser | 497 | 444 | 273 | 289 | 10 | 947 | |
| Debanjan Mitra | 540 | 348 | 357 | 322 | 18 | 1.1k | |
| Christina Sichtmann | 685 | 344 | 328 | 429 | 26 | 1.1k | |
| James D. Gill | 557 | 505 | 444 | 242 | 10 | 1.1k | |
| Andrew M. Farrell | 389 | 434 | 216 | 319 | 17 | 1.1k | |
| Jody L. Crosno | 359 | 366 | 309 | 268 | 25 | 827 | |
| Atul Parvatiyar | 626 | 653 | 368 | 361 | 16 | 1.1k | |
| Michael Bendixen | 414 | 263 | 240 | 271 | 26 | 767 | |
| Barbara C. Perdue | 435 | 394 | 216 | 469 | 11 | 1.0k | |
| Artur Baldauf | 382 | 600 | 410 | 266 | 29 | 1.2k | |
| E. Jerome McCarthy | 541 | 327 | 295 | 253 | 12 | 1.1k |
All Works
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