Standout Papers

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective... 2022 2026 2023 2024136
  1. What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)
    Shiyong Zheng, Junyun Liao et al. Journal of Retailing and Consumer Services
  2. Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style (2022)
    Junyun Liao, Ji Li et al. Journal of Research in Interactive Marketing

Immediate Impact

50 standout
Sub-graph 1 of 22

Citing Papers

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Artificial intelligence digital employees and sustainable innovation in online retail: The mediating role of ambidextrous green innovation and the moderating role of ethical anxiety
2025 Standout
8 intermediate papers

Works of Junyun Liao being referenced

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective
2022 Standout
The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective
2017
and 3 more

Author Peers

Author Last Decade Papers Cites
Junyun Liao 846 669 268 396 51 1.1k
Xiaoyu Xu 902 602 255 564 38 1.3k
Ewa Masłowska 1033 696 278 350 35 1.3k
Csilla Horváth 726 729 317 246 28 1.3k
Kunal Swani 964 576 218 384 35 1.3k
Karen Whitehill King 659 641 151 172 45 1.2k
Ainsworth Anthony Bailey 770 728 240 448 31 1.4k
Dawn Lerman 938 793 318 292 26 1.4k
Chao Wen 893 429 307 623 23 1.2k
Christy Ashley 988 707 265 302 21 1.3k
Brian P. Brown 747 426 212 234 27 1.0k

All Works

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Rankless by CCL
2026