Standout Papers

The Impact of Television Advertising: Learning Without Involvement 1965 2026 1985 2005 966
  1. The Impact of Television Advertising: Learning Without Involvement (1965)
    Herbert E. Krugman Public Opinion Quarterly
  2. The Measurement of Advertising Involvement (1966)
    Herbert E. Krugman Public Opinion Quarterly

Immediate Impact

2 by Nobel laureates 4 from Science/Nature 102 standout
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Citing Papers

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Works of Herbert E. Krugman being referenced

Passive Learning From Television
1970
The Impact of Television Advertising: Learning Without Involvement
1965 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Herbert E. Krugman 1073 148 197 845 257 34 1.8k
Clark Leavitt 1046 127 200 857 243 16 1.8k
James H. Leigh 1063 166 227 708 219 30 1.8k
Gary Steiner 993 126 174 951 128 20 2.2k
Chanthika Pornpitakpan 864 248 338 1369 217 37 2.4k
Siva K. Balasubramanian 1458 104 142 896 236 65 2.6k
Curtis P. Haugtvedt 923 139 340 966 242 26 1.8k
David Luna 748 232 284 639 126 42 1.5k
Carl Obermiller 1619 91 218 1058 211 40 2.4k
Yuri Seo 1404 103 266 1633 271 61 2.6k
Yung Kyun Choi 1052 105 269 1128 306 53 1.9k

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