Standout Papers
Immediate Impact
1 by Nobel laureates 2 from Science/Nature 73 standout
Citing Papers
Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation
2024 Standout
Social media influencers: An effective marketing approach?
2023 Standout
Works of Gordon C. Bruner being referenced
Interactivity and its Facets Revisited: Theory and Empirical Test
2006
Explaining consumer acceptance of handheld Internet devices
2003 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Gordon C. Bruner | 1944 | 2243 | 1530 | 43 | 4.4k | |
| Sandra Milberg | 1888 | 2864 | 1046 | 37 | 4.8k | |
| Philipp A. Rauschnabel | 2557 | 3174 | 1984 | 52 | 6.0k | |
| David W. Schumann | 3074 | 2752 | 668 | 41 | 4.9k | |
| Robert E. Burnkrant | 2290 | 2192 | 502 | 40 | 4.1k | |
| Charles F. Hofacker | 2393 | 2874 | 1421 | 68 | 5.0k | |
| Stacy Wood | 2709 | 2070 | 1285 | 47 | 4.4k | |
| Amanda J. Broderick | 1503 | 1700 | 641 | 41 | 3.0k | |
| Jacqueline K. Eastman | 2106 | 1629 | 693 | 80 | 3.8k | |
| Ko de Ruyter | 3511 | 3306 | 1369 | 79 | 6.5k | |
| Milena Head | 1448 | 2779 | 2201 | 71 | 4.9k |
All Works
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