Standout Papers

A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the... 1983 2026 1997 2011 602
  1. A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process (1983)
    Priscilla A. LaBarbera, David Mazursky Journal of Marketing Research

Immediate Impact

1 by Nobel laureates 7 from Science/Nature 118 standout
Sub-graph 1 of 15

Citing Papers

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4 intermediate papers

Works of David Mazursky being referenced

Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach
1999
Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach
1999
and 1 more

Author Peers

Author Last Decade Papers Cites
David Mazursky 1098 1640 429 1254 68 3.5k
Ale Smidts 1060 959 809 955 84 4.1k
William L. Wilkie 1081 2267 384 868 77 4.0k
Martin Schreier 1679 2336 434 718 61 4.8k
Lars Bergkvist 1822 1847 522 925 36 3.8k
John Deighton 1482 2215 302 1031 52 3.4k
Mita Sujan 1669 2895 1104 1712 31 5.1k
John O. Summers 1563 1996 408 1902 50 4.3k
Joseph A. Cote 1456 1806 1192 2115 52 5.5k
Amitava Chattopadhyay 1463 2349 886 628 70 4.0k
Alice M. Tybout 2320 3580 883 1277 54 5.8k

All Works

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