Standout Papers

Consumer engagement in online brand communities: a social media perspective 2015 2026 2018 2022 739
  1. Consumer engagement in online brand communities: a social media perspective (2015)
    Laurence Dessart, Cleopatra Veloutsou et al. Journal of Product & Brand Management
  2. Capturing consumer engagement: duality, dimensionality and measurement (2016)
    Laurence Dessart, Cleopatra Veloutsou et al. Journal of Marketing Management

Immediate Impact

53 standout
Sub-graph 1 of 20

Citing Papers

A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
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2 intermediate papers

Works of Cleopatra Veloutsou being referenced

Brands as relationship builders in the virtual world: A bibliometric analysis
2019
Unveiling heterogeneous engagement-based loyalty in brand communities
2019

Author Peers

Author Last Decade Papers Cites
Cleopatra Veloutsou 3519 3349 1910 95 5.1k
Susan Fournier 3812 2979 2131 53 5.5k
Vincent‐Wayne Mitchell 3729 2497 2051 119 6.7k
Lawrence Feick 2999 2479 1654 47 4.7k
George Christodoulides 2539 2799 1103 67 4.1k
Hope Jensen Schau 3149 3218 1290 63 5.2k
Yüksel Ekinci 3820 4224 2474 92 6.3k
Adrian Palmer 2577 2548 2618 91 5.7k
Peter S. H. Leeflang 3813 2533 1280 123 6.3k
Youcheng Wang 1966 4421 1452 91 5.6k
Cynthia Webster 1796 1894 1474 91 4.0k

All Works

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2026