Immediate Impact
58 standout
Citing Papers
Human or virtual: How influencer type shapes brand attitudes
2023 Standout
Influencer Marketing Effectiveness
2022 Standout
Works of Bob D. Cutler being referenced
Informational/Transformational Advertising
2000
Comparison of business-to-business advertising
1994
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Bob D. Cutler | 453 | 373 | 197 | 243 | 37 | 1.0k | |
| Patrick L. Schul | 260 | 340 | 53 | 409 | 26 | 967 | |
| Rohit Varman | 536 | 496 | 136 | 236 | 48 | 1.4k | |
| Ronald F. Bush | 545 | 310 | 166 | 102 | 29 | 967 | |
| Detlev Zwick | 652 | 623 | 146 | 164 | 39 | 1.3k | |
| Justin M. Stritch | 97 | 410 | 105 | 209 | 40 | 997 | |
| Jeff Jianfeng Wang | 808 | 361 | 69 | 383 | 37 | 1.4k | |
| Douglas Brownlie | 446 | 259 | 158 | 224 | 67 | 999 | |
| Peter L. Wright | 576 | 408 | 81 | 129 | 42 | 1.2k | |
| Paul Michell | 531 | 345 | 49 | 283 | 37 | 946 | |
| Ruth Ä. Schmidt | 292 | 192 | 72 | 212 | 46 | 894 |
All Works
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