Immediate Impact

62 standout
Sub-graph 1 of 21

Citing Papers

On doing relevant and rigorous experiments: Review and recommendations
2018 Standout
When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions
2018 Standout
3 intermediate papers

Works of Barbara C. Perdue being referenced

Checking the Success of Manipulations in Marketing Experiments
1986
Checking the Success of Manipulations in Marketing Experiments
1986

Author Peers

Author Last Decade Papers Cites
Barbara C. Perdue 469 149 33 435 394 11 1.0k
Melissa S. Burnett 448 71 69 573 258 14 1.4k
James Barry 325 156 17 274 456 25 1.1k
Andrew M. Farrell 319 89 55 389 434 17 1.1k
Siliang Tong 508 94 14 419 141 13 1.2k
Richard G. McFarland 286 145 63 387 683 22 1.1k
Detelina Marinova 443 105 68 451 396 24 1.2k
Sascha Alavi 388 117 38 614 557 44 1.3k
Paul Busch 348 110 138 406 848 25 1.3k
Willy Bolander 399 87 151 409 878 34 1.4k
Nathaniel N. Hartmann 326 83 111 376 635 28 1.2k

All Works

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Rankless by CCL
2026