Immediate Impact
62 standout
Citing Papers
On doing relevant and rigorous experiments: Review and recommendations
2018 Standout
When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions
2018 Standout
Works of Barbara C. Perdue being referenced
Checking the Success of Manipulations in Marketing Experiments
1986
Checking the Success of Manipulations in Marketing Experiments
1986
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Barbara C. Perdue | 469 | 149 | 33 | 435 | 394 | 11 | 1.0k | |
| Melissa S. Burnett | 448 | 71 | 69 | 573 | 258 | 14 | 1.4k | |
| James Barry | 325 | 156 | 17 | 274 | 456 | 25 | 1.1k | |
| Andrew M. Farrell | 319 | 89 | 55 | 389 | 434 | 17 | 1.1k | |
| Siliang Tong | 508 | 94 | 14 | 419 | 141 | 13 | 1.2k | |
| Richard G. McFarland | 286 | 145 | 63 | 387 | 683 | 22 | 1.1k | |
| Detelina Marinova | 443 | 105 | 68 | 451 | 396 | 24 | 1.2k | |
| Sascha Alavi | 388 | 117 | 38 | 614 | 557 | 44 | 1.3k | |
| Paul Busch | 348 | 110 | 138 | 406 | 848 | 25 | 1.3k | |
| Willy Bolander | 399 | 87 | 151 | 409 | 878 | 34 | 1.4k | |
| Nathaniel N. Hartmann | 326 | 83 | 111 | 376 | 635 | 28 | 1.2k |
All Works
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