Standout Papers
Immediate Impact
83 standout
Citing Papers
Social media influencers: An effective marketing approach?
2023 Standout
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
2023 Standout
Works of Barbara A. Lafferty being referenced
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
2000 Standout
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
1999
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Barbara A. Lafferty | 2432 | 1934 | 979 | 988 | 22 | 3.5k | |
| C. Whan Park | 2361 | 1686 | 1309 | 589 | 18 | 3.5k | |
| Zeynep Gürhan‐Canlı | 2735 | 1802 | 1004 | 1089 | 43 | 4.0k | |
| John Deighton | 2215 | 1482 | 1031 | 405 | 52 | 3.4k | |
| Stephen J. Newell | 1569 | 1293 | 555 | 501 | 35 | 2.4k | |
| Lars Bergkvist | 1847 | 1822 | 925 | 427 | 36 | 3.8k | |
| Vanitha Swaminathan | 2015 | 1600 | 816 | 703 | 43 | 3.4k | |
| Kent Grayson | 1998 | 1745 | 1794 | 743 | 32 | 4.0k | |
| Karen L. Becker-Olsen | 1822 | 939 | 511 | 1221 | 12 | 2.5k | |
| Amna Kirmani | 4238 | 2902 | 1404 | 907 | 38 | 6.2k | |
| Matthew Thomson | 2692 | 2188 | 1410 | 289 | 32 | 3.6k |
All Works
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