Standout Papers
Immediate Impact
68 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of Arjun Chaudhuri being referenced
The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?
2012
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2001 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Arjun Chaudhuri | 3859 | 2632 | 2520 | 31 | 5.1k | |
| Lawrence Feick | 2999 | 2479 | 1654 | 47 | 4.7k | |
| J. Joško Brakus | 3611 | 2437 | 1914 | 25 | 4.5k | |
| Lia Zarantonello | 4434 | 3213 | 2277 | 41 | 5.4k | |
| Mark J. Arnold | 3952 | 2231 | 2752 | 41 | 5.3k | |
| Banwari Mittal | 3861 | 2550 | 1958 | 53 | 5.3k | |
| Riadh Ladhari | 2381 | 2287 | 2209 | 48 | 4.5k | |
| Susan Fournier | 3812 | 2979 | 2131 | 53 | 5.5k | |
| David L. Mothersbaugh | 2429 | 1596 | 1937 | 29 | 4.0k | |
| Clay M. Voorhees | 2478 | 2186 | 2139 | 60 | 4.7k | |
| William B. Dodds | 3817 | 2108 | 2234 | 19 | 5.3k |
All Works
Loading papers...