Immediate Impact
57 standout
Citing Papers
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
2022 Standout
Works of Anne Broderick being referenced
Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
2003
Service quality in Internet banking: the importance of customer role
2002
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Anne Broderick | 232 | 246 | 178 | 13 | 482 | |
| Frederick G. Crane | 216 | 216 | 164 | 25 | 546 | |
| Douglas Amyx | 227 | 242 | 192 | 26 | 558 | |
| Donald Baack | 151 | 252 | 181 | 19 | 513 | |
| Rosemary R. Lagace | 136 | 429 | 145 | 13 | 574 | |
| Robin L. Snipes | 153 | 233 | 134 | 17 | 493 | |
| Erik Taylor | 141 | 203 | 235 | 23 | 499 | |
| Brian T. Engelland | 171 | 145 | 162 | 17 | 454 | |
| Yves Évrard | 273 | 180 | 201 | 17 | 551 | |
| Oswald A. J. Mascarenhas | 289 | 236 | 196 | 20 | 561 | |
| Jodie L. Ferguson | 324 | 152 | 173 | 20 | 521 |
All Works
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