Immediate Impact
2 by Nobel laureates 2 from Science/Nature 68 standout
Citing Papers
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
2020 Standout
Exploiting a cognitive bias promotes cooperation in social dilemma experiments
2018 Standout
Works of Allan D. Shocker being referenced
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
1996
Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity
1987
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Allan D. Shocker | 3219 | 1006 | 1123 | 1190 | 51 | 5.3k | |
| Leigh McAlister | 3624 | 458 | 967 | 1241 | 63 | 5.2k | |
| Vithala R. Rao | 3127 | 912 | 1989 | 983 | 134 | 6.1k | |
| Alan G. Sawyer | 3566 | 567 | 642 | 1778 | 53 | 5.6k | |
| Russell S. Winer | 4774 | 1063 | 1588 | 1484 | 109 | 7.3k | |
| Tülin Erdem | 5055 | 775 | 1402 | 2284 | 60 | 6.6k | |
| Wagner A. Kamakura | 3915 | 889 | 2549 | 1483 | 135 | 7.4k | |
| Peter R. Dickson | 3516 | 617 | 1050 | 1266 | 83 | 7.1k | |
| Dick R. Wittink | 4105 | 1240 | 2915 | 744 | 104 | 7.0k | |
| Donald G. Morrison | 2972 | 906 | 1187 | 811 | 141 | 5.4k | |
| Glen L. Urban | 3193 | 1618 | 1487 | 2065 | 81 | 7.2k |
All Works
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