Standout Papers

Brand Community 2001 2026 2009 2017 2.7k
  1. Brand Community (2001)
    Albert M. Muñiz, Thomas C. O’Guinn Journal of Consumer Research
  2. How Brand Community Practices Create Value (2009)
    Hope Jensen Schau, Albert M. Muñiz et al. Journal of Marketing
  3. Religiosity in the Abandoned Apple Newton Brand Community (2005)
    Albert M. Muñiz, Hope Jensen Schau Journal of Consumer Research

Immediate Impact

1 from Science/Nature 152 standout
Sub-graph 1 of 6

Citing Papers

Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
2023 Standout
Human heuristics for AI-generated language are flawed
2023 Standout
61 intermediate papers

Works of Albert M. Muñiz being referenced

How Brand Community Practices Create Value
2009 Standout
Brand Community
2001 Standout
and 4 more

Author Peers

Author Last Decade Papers Cites
Albert M. Muñiz 3918 617 3981 1731 18 5.8k
Hope Jensen Schau 3149 437 3218 1290 63 5.2k
Thomas C. O’Guinn 4344 619 3042 1226 35 6.4k
John W. Schouten 3149 679 2769 1335 46 4.9k
James H. McAlexander 2577 500 2434 1269 28 3.9k
Judith Lynne Zaichkowsky 4911 495 3817 1835 48 7.8k
Biljana Jurić 3028 158 3981 1829 17 5.0k
Susan Fournier 3812 367 2979 2131 53 5.5k
David Glen Mick 3942 629 2455 1561 55 6.8k
Bobby J. Calder 3285 346 3615 1565 93 6.9k
Mary C. Gilly 3691 483 3564 2847 65 6.9k

All Works

Loading papers...

Rankless by CCL
2026