Immediate Impact
59 standout
Citing Papers
The potential of generative AI for personalized persuasion at scale
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Works of Adwait Khare being referenced
The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings
2011
Matching a cause with self‐schema: The moderating effect on brand preferences
2011
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Adwait Khare | 480 | 382 | 160 | 16 | 749 | |
| Elizabeth G. Miller | 430 | 264 | 132 | 33 | 837 | |
| Nitika Garg | 424 | 214 | 278 | 28 | 832 | |
| Jacob C. Lee | 377 | 459 | 145 | 24 | 921 | |
| Caglar Irmak | 566 | 293 | 163 | 20 | 946 | |
| R. Jayanti | 360 | 275 | 64 | 26 | 832 | |
| Caroline Roux | 377 | 231 | 232 | 22 | 808 | |
| H. Onur Bodur | 589 | 286 | 111 | 20 | 923 | |
| Robin Tanner | 435 | 309 | 186 | 16 | 845 | |
| Melissa Moore | 397 | 277 | 76 | 17 | 796 | |
| Rajesh Bagchi | 581 | 231 | 236 | 34 | 986 |
All Works
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