Yu‐Kang Lee
- Sociology and Political Science top 2%
- Marketing top 2%
- Social Psychology top 5%
- Applied Psychology top 2%
- Education top 5%
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Media Influence and Health (8 papers)Behavioral Health and Interventions (6 papers)
- Partner nations
- TaiwanYemenUnited States
In The Last Decade
Yu‐Kang Lee
29 papers receiving 1.3k citations
Hit Papers
Peers
Comparison fields: 5 of 101
- Sociology and Political Science 934
- Marketing 348
- Social Psychology 252
- Applied Psychology 216
- Education 203
Countries citing papers authored by Yu‐Kang Lee
This map shows the geographic impact of Yu‐Kang Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yu‐Kang Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yu‐Kang Lee more than expected).
Fields of papers citing papers by Yu‐Kang Lee
This network shows the impact of papers produced by Yu‐Kang Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yu‐Kang Lee. The network helps show where Yu‐Kang Lee may publish in the future.
Co-authorship network of co-authors of Yu‐Kang Lee
This figure shows the co-authorship network connecting the top 25 collaborators of Yu‐Kang Lee. A scholar is included among the top collaborators of Yu‐Kang Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yu‐Kang Lee. Yu‐Kang Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 7 | |
| 3 | 6 | |
| 4 | 2 | |
| 5 | 62 | |
| 6 | 24 | |
| 7 | 9 | |
| 8 | 4 | |
| 9 | The dark side of smartphone usage: Psychological traits, compulsive behavior and technostressbreakdown → | 711 |
| 10 | 5 | |
| 11 | 122 | |
| 12 | The “I” of the Beholder: the Impacts of Gender Differences and Self-Referencing on Charity Advertising | 1 |
| 13 | 10 | |
| 14 | 150 | |
| 15 | The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing | 4 |
| 16 | All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing | 2 |
| 17 | 24 | |
| 18 | Social Inequalities of Lottery Advertising on Consumer Welfare | 1 |
| 19 | 1 | |
| 20 | 5 |
About Yu‐Kang Lee
Yu‐Kang Lee is a scholar working on Marketing, Applied Psychology and Literature and Literary Theory, having authored 30 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (8 papers) and Behavioral Health and Interventions (6 papers). The work is most often cited by research in Applied Psychology (216 citations), Marketing (348 citations) and Information Systems and Management (181 citations). Yu‐Kang Lee has collaborated with scholars based in Taiwan, Yemen and United States. Frequent co-authors include Chun‐Tuan Chang, Zhao‐Hong Cheng, Pei‐Chi Chen and Hsiao‐Ching Lee. Their work appears in journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.