Zhao‐Hong Cheng

About

Zhao‐Hong Cheng is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Zhao‐Hong Cheng has authored 14 papers receiving a total of 988 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Zhao‐Hong Cheng’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Zhao‐Hong Cheng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Zhao‐Hong Cheng collaborates with scholars based in Taiwan. Zhao‐Hong Cheng's co-authors include Chun‐Tuan Chang, Yu‐Kang Lee, Min‐Hsin Huang, Hsiao‐Ching Lee and Yen‐Ting Chen and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and Business Strategy and the Environment.

In The Last Decade

Fields of papers citing papers by Zhao‐Hong Cheng

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Zhao‐Hong Cheng. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Zhao‐Hong Cheng may publish in the future.

Countries citing papers authored by Zhao‐Hong Cheng

Since Specialization

Citations

This map shows the geographic impact of Zhao‐Hong Cheng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhao‐Hong Cheng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhao‐Hong Cheng more than expected).

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