Ruoh‐Nan Yan

2.6k total citations
44 papers, 1.8k citations indexed

About

Ruoh‐Nan Yan is a scholar working on Marketing, Museology and Social Psychology. According to data from OpenAlex, Ruoh‐Nan Yan has authored 44 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Marketing, 10 papers in Museology and 7 papers in Social Psychology. Recurrent topics in Ruoh‐Nan Yan's work include Consumer Behavior in Brand Consumption and Identification (29 papers), Environmental Sustainability in Business (17 papers) and Fashion and Cultural Textiles (9 papers). Ruoh‐Nan Yan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Environmental Sustainability in Business (17 papers) and Fashion and Cultural Textiles (9 papers). Ruoh‐Nan Yan collaborates with scholars based in United States and South Korea. Ruoh‐Nan Yan's co-authors include Molly Eckman, Karen H. Hyllegard, Jennifer Paff Ogle, Sonali Diddi, Kenneth C. Gehrt, Hyo Jung Chang, Brittany Bloodhart, Jennifer Yurchisin, Kittichai Watchravesringkan and Vickie L. Bajtelsmit and has published in prestigious journals such as SHILAP Revista de lepidopterología, Sustainability and Journal of Marketing Management.

In The Last Decade

Ruoh‐Nan Yan

42 papers receiving 1.7k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ruoh‐Nan Yan United States 20 1.4k 522 343 244 217 44 1.8k
Yoo‐Kyoung Seock United States 19 1.2k 0.8× 657 1.3× 416 1.2× 134 0.5× 352 1.6× 38 1.7k
Jiyun Kang United States 21 1.3k 0.9× 570 1.1× 242 0.7× 380 1.6× 193 0.9× 52 1.9k
Molly Eckman United States 17 946 0.7× 299 0.6× 303 0.9× 281 1.2× 184 0.8× 37 1.6k
Margee Hume Australia 17 619 0.4× 548 1.0× 445 1.3× 140 0.6× 119 0.5× 45 1.3k
Gaetano Aiello Italy 17 1.6k 1.2× 1.4k 2.6× 392 1.1× 228 0.9× 368 1.7× 37 2.3k
Jeff Jianfeng Wang United States 18 873 0.6× 396 0.8× 223 0.7× 419 1.7× 79 0.4× 40 1.5k
Jung Ha‐Brookshire United States 20 927 0.7× 220 0.4× 216 0.6× 719 2.9× 126 0.6× 85 1.6k
Yingjiao Xu United States 23 1.3k 0.9× 704 1.3× 276 0.8× 101 0.4× 316 1.5× 56 1.7k
Nadine Hennigs Germany 26 2.3k 1.6× 1.3k 2.4× 726 2.1× 420 1.7× 185 0.9× 44 3.0k
Seung‐Hee Lee United States 18 922 0.6× 433 0.8× 167 0.5× 89 0.4× 129 0.6× 108 1.3k

Countries citing papers authored by Ruoh‐Nan Yan

Since Specialization
Citations

This map shows the geographic impact of Ruoh‐Nan Yan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruoh‐Nan Yan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruoh‐Nan Yan more than expected).

Fields of papers citing papers by Ruoh‐Nan Yan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ruoh‐Nan Yan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ruoh‐Nan Yan. The network helps show where Ruoh‐Nan Yan may publish in the future.

Co-authorship network of co-authors of Ruoh‐Nan Yan

This figure shows the co-authorship network connecting the top 25 collaborators of Ruoh‐Nan Yan. A scholar is included among the top collaborators of Ruoh‐Nan Yan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ruoh‐Nan Yan. Ruoh‐Nan Yan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yan, Ruoh‐Nan, et al.. (2025). Visual merchandising in fashion retail: The diversity, equity and inclusion (DEI) perspective. Fashion Style & Popular Culture.
2.
Yan, Ruoh‐Nan, et al.. (2023). Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists. Journal of Fashion Marketing and Management. 27(6). 1064–1087. 1 indexed citations
4.
Diddi, Sonali, Ruoh‐Nan Yan, Brittany Bloodhart, Vickie L. Bajtelsmit, & Katie McShane. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective. Sustainable Production and Consumption. 18. 200–209. 172 indexed citations
5.
Yan, Ruoh‐Nan, et al.. (2019). Millennial Consumers’ Perceived Consumption Values and Purchase Intentions: Examining Effects of Made in USA and Traceability Labelling of Apparel. The International Journal of Environmental and Science Education. 1 indexed citations
6.
Yan, Ruoh‐Nan, et al.. (2018). Comparison between Second-Hand Apparel Shoppers versus Non-Shoppers: The Perspectives of Consumer Ethics. The International Journal of Environmental and Science Education. 4 indexed citations
7.
Yan, Ruoh‐Nan, et al.. (2018). To Buy or not to Buy: Antecedents of Fair Trade Apparel Purchase Behavior. SHILAP Revista de lepidopterología. 4(2). 85–103.
8.
Miller, Nancy J., et al.. (2017). Exploring US Millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions. Journal of Global Fashion Marketing. 8(1). 54–68. 15 indexed citations
9.
Chang, Hyo Jung, Ruoh‐Nan Yan, & Molly Eckman. (2014). Moderating effects of situational characteristics on impulse buying. International Journal of Retail & Distribution Management. 42(4). 298–314. 130 indexed citations
10.
Ogle, Jennifer Paff, Karen H. Hyllegard, Ruoh‐Nan Yan, & Mary A. Littrell. (2014). Mother and Teen Daughter Socialization Toward Ethical Apparel Consumption. Family and Consumer Sciences Research Journal. 43(1). 61–77. 3 indexed citations
11.
Miller, Nancy J., et al.. (2014). Occasionally open, always an experience: limiting store hours. International Journal of Retail & Distribution Management. 42(2). 92–105. 3 indexed citations
12.
Hyllegard, Karen H., Ruoh‐Nan Yan, Jennifer Paff Ogle, & Kyu‐Hye Lee. (2012). Socially Responsible Labeling. Clothing and Textiles Research Journal. 30(1). 51–66. 68 indexed citations
13.
Hyllegard, Karen H., et al.. (2011). An Exploratory Study of College Students' Fanning Behavior on Facebook. College student journal. 45(3). 601. 20 indexed citations
14.
Yan, Ruoh‐Nan, Jennifer Paff Ogle, & Karen H. Hyllegard. (2010). The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel. Journal of Marketing Communications. 16(4). 203–224. 40 indexed citations
15.
Hyllegard, Karen H., et al.. (2010). The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing. Journal of Marketing Management. 27(1-2). 100–123. 94 indexed citations
16.
Yan, Ruoh‐Nan, et al.. (2010). Understanding Green Purchase Behavior: College Students and Socialization Agents.. Journal of Family & Consumer Sciences. 102(2). 27–32. 8 indexed citations
17.
Hyllegard, Karen H., Jennifer Paff Ogle, & Ruoh‐Nan Yan. (2009). The impact of advertising message strategy – fair labour v. sexual appeal – upon Gen Y consumers' intent to patronize an apparel retailer. Journal of Fashion Marketing and Management. 13(1). 109–127. 24 indexed citations
18.
Yurchisin, Jennifer, Ruoh‐Nan Yan, Kittichai Watchravesringkan, & Cuiping Chen. (2008). Investigating the Role of Life Status Changes and Negative Emotions in Compensatory Consumption among College Students.. College student journal. 42(3). 860–868. 13 indexed citations
19.
Yurchisin, Jennifer, Ruoh‐Nan Yan, Kittichai Watchravesringkan, & Cuiping Chen. (2006). Why Retail Therapy? a Preliminary Investigation of the Role of Self-Concept Discrepancy, Self-Esteem, Negative Emotions, and Proximity of Clothing to Self in the Compensatory Consumption of Apparel Products. ACR Asia-Pacific Advances. 10 indexed citations
20.
Yan, Ruoh‐Nan & Sherry Lotz. (2004). Consumer Complaint Behavior: Do Aother Customers@ Make a Difference?. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026