Yasir Rashid

1.3k citations
32 papers · 772 indexed · 1 hit paper · h-index 8
Topics
Digital Marketing and Social Media (8 papers)Service and Product Innovation (6 papers)Technology Adoption and User Behaviour (5 papers)

In The Last Decade

Yasir Rashid

27 papers receiving 735 citations

Hit Papers

Case Study Method: A Step-by-Step Guide for Business Rese...20192026202120232019100200300400

Peers

Yasir Rashid
Comparison fields: 5 of 124
  • Marketing 260
  • Strategy and Management 220
  • Sociology and Political Science 209
  • Economics and Econometrics 73
  • Organizational Behavior and Human Resource Management 71
Replace Leslier Valenzuela‐Fernández with:
Leslier Valenzuela‐Fernández Chile
Debora Tortora Italy
Jie Xiong France
Petra Poulová Czechia
Karminder Ghuman India
Jorge Sáinz Spain
Wenyao Zhang China
Maria Palazzo Italy
Chunhui Huo China
Gennaro Maione Italy
Yasir Rashid relative to Leslier Valenzuela‐Fernández Chile Leslier Valenzuela‐Fernández's profile →
Citations per field
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Leslier Valenzuela‐Fernández · 1×
Citations per year

Countries citing papers authored by Yasir Rashid

Since Specialization
Citations

This map shows the geographic impact of Yasir Rashid's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yasir Rashid with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yasir Rashid more than expected).

Fields of papers citing papers by Yasir Rashid

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yasir Rashid. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yasir Rashid. The network helps show where Yasir Rashid may publish in the future.

Co-authorship network of co-authors of Yasir Rashid

This figure shows the co-authorship network connecting the top 25 collaborators of Yasir Rashid. A scholar is included among the top collaborators of Yasir Rashid based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yasir Rashid. Yasir Rashid is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2 0
3 0
4 6
5 12
6 0
7 9
8 1
9 7
10 0
11 2
12 2
13 4
14 6
15
Case Study Method: A Step-by-Step Guide for Business Researchersbreakdown →
403
16 3
17 56
18
Negative word of mouth and online shopping: Examining the role of psychological contract violation, trust and satisfaction
3
19
Value Co-Creation: Exploring the Role and Purpose of User Generated Content (UGC)
2
20
Examining the Effectiveness of Knowledge Management Systems (KMS) in Co-Creation: An Empirical Investigation
1

About Yasir Rashid

Yasir Rashid is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 32 papers that have together received 772 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Service and Product Innovation (6 papers) and Technology Adoption and User Behaviour (5 papers). The work is most often cited by research in Marketing (260 citations), Strategy and Management (220 citations) and Business and International Management (28 citations). Yasir Rashid has collaborated with scholars based in Pakistan, United States and India. Frequent co-authors include Ansar Waseem, Sana Sabir, Ammar Rashid, Muhammad Akib Warraich, Qingyu Zhang, Muddasar Ghani Khwaja, Shahid Bashir, Jamshid Ali Turi, Abdul Waheed and Muhammad Wasif Zafar. Their work appears in journals such as SHILAP Revista de lepidopterología, The American Journal of Gastroenterology and Environmental Science and Pollution Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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