Wolfgang Rams
Impact in
- Marketing top 2%
- Consumer Retail Behavior Studies
- Customer churn and segmentation
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
-
- Digital Innovation in Industries 1
- Management and Marketing Education 1
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- Corporate Governance and Management 1
- Co-authors
- Andreas Schindler (1 shared paper)Torsten J. Gerpott (1 shared paper)Michael Neubert (2 shared papers)
- Journals
- Telecommunications Policy (1 paper)Deutscher Universitätsverlag eBooks (1 paper)
- Partner nations
- Germany
In The Last Decade
Wolfgang Rams
4 papers receiving 435 citations
Wolfgang Rams's Hit Papers
Peers
Comparison fields: 5 of 51
- Marketing 367
- Organizational Behavior and Human Resource Management 398
- Information Systems and Management 215
- Strategy and Management 68
- Sociology and Political Science 138
Countries citing papers authored by Wolfgang Rams
This map shows the geographic impact of Wolfgang Rams's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wolfgang Rams with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wolfgang Rams more than expected).
Fields of papers citing papers by Wolfgang Rams
This network shows the impact of papers produced by Wolfgang Rams. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wolfgang Rams. The network helps show where Wolfgang Rams may publish in the future.
Co-authors
The 3 scholars most cited alongside Wolfgang Rams, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market Hit paper breakdown → | 2001 | 527 |
| 2 | 2020 | 8 | |
| 3 | 2001 | 3 | |
| 4 | 2020 | 1 |
About Wolfgang Rams
Wolfgang Rams is a scholar working on Management of Technology and Innovation, Strategy and Management, Marketing, Developmental and Educational Psychology and Organizational Behavior and Human Resource Management, having authored 4 papers that have together received 539 indexed citations. Recurring topics across this work include Corporate Governance and Management (1 paper), Consumer Market Behavior and Pricing (1 paper), Educational Games and Gamification (1 paper), Digital Innovation in Industries (1 paper), Management and Marketing Education (1 paper), Customer Service Quality and Loyalty (1 paper) and Consumer Retail Behavior Studies (1 paper). The work is most often cited by research in Marketing (367 citations), Organizational Behavior and Human Resource Management (398 citations), Information Systems and Management (215 citations), Strategy and Management (68 citations) and Sociology and Political Science (138 citations). Wolfgang Rams has collaborated with scholars based in Germany. Frequent co-authors include Andreas Schindler, Torsten J. Gerpott and Michael Neubert. Their work appears in journals such as Telecommunications Policy and Deutscher Universitätsverlag eBooks.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.