V. Brian Viard
- Economics and Econometrics top 2%
- Health, Toxicology and Mutagenesis top 5%
- Marketing top 5%
- Renewable Energy, Sustainability and the Environment top 10%
- Transportation top 5%
- Co-authors
- Shihe FuPeng ZhangNicholas EconomidesKatja SeimWesley R. HartmannRoman KucK. SudhirMichaela Draganska
- Topics
- Digital Platforms and Economics (15 papers)Consumer Market Behavior and Pricing (11 papers)ICT Impact and Policies (9 papers)
- Partner nations
- ChinaUnited StatesCanada
In The Last Decade
V. Brian Viard
25 papers receiving 905 citations
Hit Papers
Peers
Comparison fields: 5 of 81
- Economics and Econometrics 447
- Health, Toxicology and Mutagenesis 270
- Marketing 206
- Renewable Energy, Sustainability and the Environment 202
- Transportation 157
Countries citing papers authored by V. Brian Viard
This map shows the geographic impact of V. Brian Viard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Brian Viard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Brian Viard more than expected).
Fields of papers citing papers by V. Brian Viard
This network shows the impact of papers produced by V. Brian Viard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Brian Viard. The network helps show where V. Brian Viard may publish in the future.
Co-authorship network of co-authors of V. Brian Viard
This figure shows the co-authorship network connecting the top 25 collaborators of V. Brian Viard. A scholar is included among the top collaborators of V. Brian Viard based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with V. Brian Viard. V. Brian Viard is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 3 | |
| 3 | 2 | |
| 4 | "Do Credit Constraints Limit Entrepreneurship? Heterogeneity in the Returns to Microfinance" | 5 |
| 5 | 310 | |
| 6 | 30 | |
| 7 | 2 | |
| 8 | 4 | |
| 9 | 14 | |
| 10 | 2 | |
| 11 | 19 | |
| 12 | 69 | |
| 13 | 6 | |
| 14 | 9 | |
| 15 | 68 | |
| 16 | 11 | |
| 17 | Pricing of Complementary Goods and Network Effects | 0 |
| 18 | Pricing of Complementary Goods and Network Effects | 1 |
| 19 | 29 | |
| 20 | 51 |
About V. Brian Viard
V. Brian Viard is a scholar working on Marketing, Strategy and Management and Media Technology, having authored 26 papers that have together received 938 indexed citations. Recurring topics across this work include Digital Platforms and Economics (15 papers), Consumer Market Behavior and Pricing (11 papers) and ICT Impact and Policies (9 papers). The work is most often cited by research in Transportation (157 citations), Marketing (206 citations) and Health, Toxicology and Mutagenesis (270 citations). V. Brian Viard has collaborated with scholars based in China, United States and Canada. Frequent co-authors include Shihe Fu, Peng Zhang, Nicholas Economides, Katja Seim, Wesley R. Hartmann, Roman Kuc, K. Sudhir, Michaela Draganska, Günter J. Hitsch and J. Miguel Villas‐Boas. Their work appears in journals such as Management Science, The Economic Journal and Journal of Management Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.