V. Brian Viard

1.3k total citations · 1 hit paper
26 papers, 938 citations indexed

About

V. Brian Viard is a scholar working on Strategy and Management, Economics and Econometrics and Marketing. According to data from OpenAlex, V. Brian Viard has authored 26 papers receiving a total of 938 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Strategy and Management, 14 papers in Economics and Econometrics and 11 papers in Marketing. Recurrent topics in V. Brian Viard's work include Digital Platforms and Economics (15 papers), Consumer Market Behavior and Pricing (11 papers) and ICT Impact and Policies (9 papers). V. Brian Viard is often cited by papers focused on Digital Platforms and Economics (15 papers), Consumer Market Behavior and Pricing (11 papers) and ICT Impact and Policies (9 papers). V. Brian Viard collaborates with scholars based in China, United States and Canada. V. Brian Viard's co-authors include Shihe Fu, Peng Zhang, Nicholas Economides, Katja Seim, Wesley R. Hartmann, Roman Kuc, K. Sudhir, Michaela Draganska, Günter J. Hitsch and J. Miguel Villas‐Boas and has published in prestigious journals such as Management Science, The Economic Journal and Journal of Management Studies.

In The Last Decade

V. Brian Viard

25 papers receiving 905 citations

Hit Papers

Air Pollution and Manufacturing Firm Productivity: Nation... 2021 2026 2022 2024 2021 50 100 150 200 250
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Air Pollution and Manufacturing Firm Productivity: Nationwide Estimates for China
    2021 251 citations Shihe Fu, V. Brian Viard et al. profile →

Peers

V. Brian Viard
Weixin Yang China
Zheming Yan China
Congyu Zhao China
Xiaoyong Zhou China
Shucen Guo China
Jiannan Wu China
Kangjuan Lv China
Weifen Lin China
Weixin Yang China
V. Brian Viard
Citations per year, relative to V. Brian Viard V. Brian Viard (= 1×) peers Weixin Yang

Countries citing papers authored by V. Brian Viard

Since Specialization
Citations

This map shows the geographic impact of V. Brian Viard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Brian Viard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Brian Viard more than expected).

Fields of papers citing papers by V. Brian Viard

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by V. Brian Viard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Brian Viard. The network helps show where V. Brian Viard may publish in the future.

Co-authorship network of co-authors of V. Brian Viard

This figure shows the co-authorship network connecting the top 25 collaborators of V. Brian Viard. A scholar is included among the top collaborators of V. Brian Viard based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with V. Brian Viard. V. Brian Viard is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Shu, Haibing & V. Brian Viard. (2024). The Dynamic Role of Subnational Regions in Firm Performance. Journal of Management Studies. 62(2). 632–665. 1 indexed citations
2.
Viard, V. Brian, et al.. (2023). Financial Deregulation and ESG: Impacts and Mechanisms. SSRN Electronic Journal. 3 indexed citations
3.
Viard, V. Brian, et al.. (2022). Evaluating Air Pollution Regulation: Separating Firm Competitiveness and Ambient Effects. SSRN Electronic Journal. 2 indexed citations
4.
Sudhir, K., et al.. (2015). "Do Credit Constraints Limit Entrepreneurship? Heterogeneity in the Returns to Microfinance". 5 indexed citations
5.
Viard, V. Brian & Shihe Fu. (2015). The effect of Beijing's driving restrictions on pollution and economic activity. Journal of Public Economics. 125. 98–115. 310 indexed citations
6.
Viard, V. Brian & Nicholas Economides. (2014). The Effect of Content on Global Internet Adoption and the Global “Digital Divide”. Management Science. 61(3). 665–687. 30 indexed citations
7.
Fu, Shihe & V. Brian Viard. (2014). Commute Costs and Labor Supply: Evidence from a Satellite Campus. SSRN Electronic Journal. 2 indexed citations
8.
Viard, V. Brian & Nicholas Economides. (2011). The Effect of Content on Global Internet Adoption and the Global 'Digital Divide'. SSRN Electronic Journal. 4 indexed citations
9.
Viard, V. Brian & Shihe Fu. (2011). The Effect of Beijing’s Driving Restrictions on Pollution and Economic Activity. SSRN Electronic Journal. 14 indexed citations
10.
Viard, V. Brian & Nicholas Economides. (2009). The Effect of Content on Global Internet Adoption. SSRN Electronic Journal. 2 indexed citations
11.
Economides, Nicholas, Katja Seim, & V. Brian Viard. (2008). Quantifying the Benefits of Entry into Local Phone Service. SSRN Electronic Journal. 19 indexed citations
12.
Economides, Nicholas, Katja Seim, & V. Brian Viard. (2008). Quantifying the benefits of entry into local phone service. The RAND Journal of Economics. 39(3). 699–730. 69 indexed citations
13.
Viard, V. Brian. (2007). Information Goods Upgrades: Theory and Evidence. The B E Journal of Theoretical Economics. 7(1). 6 indexed citations
14.
Hartmann, Wesley R. & V. Brian Viard. (2007). Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program. SSRN Electronic Journal. 9 indexed citations
15.
Hartmann, Wesley R. & V. Brian Viard. (2007). Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program. Quantitative Marketing and Economics. 6(2). 109–137. 68 indexed citations
16.
Seim, Katja & V. Brian Viard. (2006). The Effect of Market Structure on Cellular Technology Adoption and Pricing. SSRN Electronic Journal. 11 indexed citations
17.
Economides, Nicholas & V. Brian Viard. (2005). Pricing of Complementary Goods and Network Effects. The Faculty Digital Archive (New York University).
18.
Viard, V. Brian & Nicholas Economides. (2004). Pricing of Complementary Goods and Network Effects. RePEc: Research Papers in Economics. 1 indexed citations
19.
Viard, V. Brian. (2004). Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability. SSRN Electronic Journal. 29 indexed citations
20.
Kuc, Roman & V. Brian Viard. (1991). A Physically Based Navigation Strategy for Sonar-Guided Vehicles. The International Journal of Robotics Research. 10(2). 75–87. 51 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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