Unnati Narang
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
-
- Innovation and Socioeconomic Development
Papers in
-
- Consumer Retail Behavior Studies 5
- Consumer Market Behavior and Pricing 4
- Sharing Economy and Platforms 1
- Co-authors
- Venkatesh Shankar (4 shared papers)Venkatesh Shankar (2 shared papers)Aric Rindfleisch (1 shared paper)Manjit S. Yadav (1 shared paper)Sridhar Narayanan (2 shared papers)Carl-Philip Ahlbom (2 shared papers)Jens Nordfält (2 shared papers)Stephanie M. Noble (2 shared papers)
- Journals
- Journal of Marketing Research (3 papers)Journal of the Academy of Marketing Science (1 paper)Journal of Public Policy & Marketing (1 paper)Marketing Science (1 paper)SSRN Electronic Journal (6 papers)
- Partner nations
- United StatesUnited KingdomNetherlands
In The Last Decade
Unnati Narang
11 papers receiving 234 citations
Peers
Comparison fields: 5 of 47
- Marketing 127
- Business and International Management 24
- Information Systems and Management 46
- Management of Technology and Innovation 28
- Strategy and Management 59
Countries citing papers authored by Unnati Narang
This map shows the geographic impact of Unnati Narang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Unnati Narang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Unnati Narang more than expected).
Fields of papers citing papers by Unnati Narang
This network shows the impact of papers produced by Unnati Narang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Unnati Narang. The network helps show where Unnati Narang may publish in the future.
Co-authors
The 9 scholars most cited alongside Unnati Narang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 114 | |
| 2 | 2019 | 67 | |
| 3 | 2021 | 22 | |
| 4 | 2016 | 13 | |
| 5 | 2022 | 12 | |
| 6 | 2025 | 4 | |
| 7 | 2018 | 4 | |
| 8 | 2023 | 2 | |
| 9 | 2025 | 1 | |
| 10 | Mobile Integrated Kiosks: How Communication Content Increases Unplanned Spending | 2020 | 1 |
| 11 | 2020 | 1 | |
| 12 | 2022 | 1 | |
| 13 | 2023 | 0 |
About Unnati Narang
Unnati Narang is a scholar working on Marketing, Sociology and Political Science, Management of Technology and Innovation, Communication and Automotive Engineering, having authored 13 papers that have together received 242 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (5 papers), Consumer Market Behavior and Pricing (4 papers), Online and Blended Learning (1 paper), Sharing Economy and Platforms (1 paper), Transportation and Mobility Innovations (1 paper), Management and Marketing Education (1 paper), Educational Strategies and Epistemologies (1 paper) and Gender, Labor, and Family Dynamics (1 paper). The work is most often cited by research in Marketing (127 citations), Business and International Management (24 citations), Information Systems and Management (46 citations), Management of Technology and Innovation (28 citations) and Strategy and Management (59 citations). Unnati Narang has collaborated with scholars based in United States, United Kingdom and Netherlands. Frequent co-authors include Venkatesh Shankar, Venkatesh Shankar, Aric Rindfleisch, Manjit S. Yadav, Sridhar Narayanan, Carl-Philip Ahlbom, Jens Nordfält, Stephanie M. Noble and Dhruv Grewal. Their work appears in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Marketing Science and SSRN Electronic Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.