Wen-Qi Ruan

2.2k total citations · 1 hit paper
79 papers, 1.5k citations indexed

About

Wen-Qi Ruan is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Wen-Qi Ruan has authored 79 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 65 papers in Sociology and Political Science, 27 papers in Marketing and 12 papers in Social Psychology. Recurrent topics in Wen-Qi Ruan's work include Diverse Aspects of Tourism Research (39 papers), Digital Marketing and Social Media (30 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Wen-Qi Ruan is often cited by papers focused on Diverse Aspects of Tourism Research (39 papers), Digital Marketing and Social Media (30 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Wen-Qi Ruan collaborates with scholars based in China, Macao and Taiwan. Wen-Qi Ruan's co-authors include Shu-Ning Zhang, Chih‐Hsing Liu, Yong‐Quan Li, Yongquan Li, Yong-Quan Li, Yan Zhou, Rui Li, Xinwei Su, Jiajia Wu and Rui Li and has published in prestigious journals such as Tourism Management, RSC Advances and Sustainability.

In The Last Decade

Wen-Qi Ruan

72 papers receiving 1.5k citations

Hit Papers

Would you enjoy virtual t... 2021 2026 2022 2024 2021 50 100 150
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic
    2021 159 citations Shu-Ning Zhang, Yongquan Li et al. Tourism Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Wen-Qi Ruan China 22 1.0k 471 194 141 136 79 1.5k
Shu-Ning Zhang China 22 990 1.0× 471 1.0× 202 1.0× 121 0.9× 125 0.9× 73 1.5k
Qiuju Luo China 17 1.3k 1.2× 466 1.0× 238 1.2× 178 1.3× 141 1.0× 38 1.7k
Jian Ming Luo Macao 21 1.0k 1.0× 428 0.9× 178 0.9× 169 1.2× 138 1.0× 82 1.4k
Seongsoo Jang United Kingdom 20 635 0.6× 446 0.9× 122 0.6× 125 0.9× 82 0.6× 40 1.1k
Daisy X.F. Fan United Kingdom 25 1.2k 1.2× 622 1.3× 208 1.1× 169 1.2× 201 1.5× 58 1.6k
Jiaying Lyu China 22 1.0k 1.0× 649 1.4× 166 0.9× 210 1.5× 151 1.1× 43 1.6k
Lan Jiang United States 20 592 0.6× 494 1.0× 246 1.3× 88 0.6× 112 0.8× 59 1.2k
Siamak Seyfi Finland 26 2.0k 2.0× 740 1.6× 246 1.3× 300 2.1× 203 1.5× 75 2.6k
Wei‐Jue Huang Hong Kong 22 1.2k 1.1× 435 0.9× 293 1.5× 145 1.0× 204 1.5× 48 1.6k

Countries citing papers authored by Wen-Qi Ruan

Since Specialization
Citations

This map shows the geographic impact of Wen-Qi Ruan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wen-Qi Ruan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wen-Qi Ruan more than expected).

Fields of papers citing papers by Wen-Qi Ruan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wen-Qi Ruan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wen-Qi Ruan. The network helps show where Wen-Qi Ruan may publish in the future.

Co-authorship network of co-authors of Wen-Qi Ruan

This figure shows the co-authorship network connecting the top 25 collaborators of Wen-Qi Ruan. A scholar is included among the top collaborators of Wen-Qi Ruan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wen-Qi Ruan. Wen-Qi Ruan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Zhang, Shu-Ning, et al.. (2025). How different destination brand personalities choose the right tourism short video ads?. Journal Of Vacation Marketing.
2.
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Ruan, Wen-Qi, et al.. (2025). Configuring Creativity: Promoting Cultural Inheritance-Based Innovation in Heritage Tourism Destinations. Journal of Travel Research. 65(4). 1060–1083.
4.
Wang, Baoyi, et al.. (2025). When tourism marketing meets “gender color”: exploring the congruity effect of destination gender and advertising language style. Asia Pacific Journal of Tourism Research. 31(3). 493–514. 1 indexed citations
5.
Hu, Yijie, Yong‐Quan Li, & Wen-Qi Ruan. (2025). Is the more like a real person the better? The effect of virtual endorsers type on tourists’ travel inspiration. Asia Pacific Journal of Tourism Research. 31(3). 604–625. 1 indexed citations
6.
Li, Yong‐Quan, et al.. (2024). Night tourscape in streets: Scale development and validation. Journal of Hospitality and Tourism Management. 61. 350–360. 1 indexed citations
7.
Zhang, Shu-Ning, et al.. (2024). Typical or novel? The influence mechanism of tourism cultural and creative products’ appearance style on tourists’ willingness to pay a premium. Journal of Destination Marketing & Management. 34. 100954–100954. 2 indexed citations
8.
Li, Yong-Quan, Rui Li, Wen-Qi Ruan, & Shu-Ning Zhang. (2024). Releasing happiness: Influencing factors and configuration paths of shared accommodation customers’ positive emotions. Tourism Management. 108. 105113–105113. 1 indexed citations
9.
Li, Yong-Quan, et al.. (2024). The influence of collaborators and knowledge diversity on innovation performance of tourism and hospitality academia network. Total Quality Management & Business Excellence. 35(9-10). 923–937. 1 indexed citations
10.
Ruan, Wen-Qi, et al.. (2024). Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication. Journal of Travel Research. 64(3). 649–663. 6 indexed citations
11.
Li, Yong‐Quan, et al.. (2024). To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation. Journal of Sustainable Tourism. 33(1). 168–187. 12 indexed citations
12.
Huang, Huang, Wen-Qi Ruan, & Shu-Ning Zhang. (2024). The Evolutionary Characteristics and Process Mechanisms of Online Public Opinion for Major Sports Event Emergencies. SAGE Open. 14(1). 3 indexed citations
13.
14.
Zhang, Shu-Ning, et al.. (2023). How to Avoid the Cultural Distortion Risk at Heritage Sites? A Configuration Analysis Perspective. Journal of Travel Research. 63(6). 1490–1510. 6 indexed citations
15.
Li, Yong-Quan, et al.. (2023). Relieving tourist anxiety during the COVID-19 epidemic: a dual perspective of the government and the tourist destination. Current Issues in Tourism. 27(7). 1095–1110. 7 indexed citations
16.
Li, Yong‐Quan, et al.. (2023). Cultural inheritance-based innovation at heritage tourism destinations: Conceptualization, structural dimensions and scale development. Journal of Hospitality and Tourism Management. 55. 118–130. 35 indexed citations
17.
Ruan, Wen-Qi, et al.. (2022). Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period. Journal of Travel & Tourism Marketing. 39(2). 137–151. 13 indexed citations
18.
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Ruan, Wen-Qi, et al.. (2021). How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment. Journal of Travel & Tourism Marketing. 38(6). 554–567. 30 indexed citations
20.
Ruan, Wen-Qi, Shu-Ning Zhang, Yong-Quan Li, & Xiangmin Zheng. (2019). Spatiotemporal differentiation and influencing factors of Chinese's tourism demand to Thailand.. Luyou xuekan. 34(5). 76–89. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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