Pianpian Yang

768 total citations
33 papers, 600 citations indexed

About

Pianpian Yang is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Pianpian Yang has authored 33 papers receiving a total of 600 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Social Psychology. Recurrent topics in Pianpian Yang's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Corporate Finance and Governance (4 papers). Pianpian Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Corporate Finance and Governance (4 papers). Pianpian Yang collaborates with scholars based in China, United States and South Korea. Pianpian Yang's co-authors include Yuanyue Feng, Congcong Yang, Florian J. Stadler, Li Yao, Qingyu Zhang, Shuang Geng, Chandra Sekhar Biswas, Mohammad Mehdi Khorasani, Yousef Mohammadi and Vladislav Maksimov and has published in prestigious journals such as Macromolecules, Electrochimica Acta and Computers in Human Behavior.

In The Last Decade

Pianpian Yang

32 papers receiving 580 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Pianpian Yang China 15 169 152 132 70 69 33 600
Ji‐Hwan Lee South Korea 15 88 0.5× 186 1.2× 79 0.6× 45 0.6× 104 1.5× 51 794
Hua Dai United States 16 341 2.0× 99 0.7× 177 1.3× 44 0.6× 341 4.9× 54 990
Yanliu Huang United States 10 183 1.1× 32 0.2× 427 3.2× 36 0.5× 96 1.4× 23 718
Hyun Jung Lee South Korea 12 131 0.8× 388 2.6× 261 2.0× 16 0.2× 72 1.0× 38 802
Sungmin Ryu South Korea 13 109 0.6× 488 3.2× 110 0.8× 80 1.1× 55 0.8× 38 960
Yi Wu China 17 444 2.6× 79 0.5× 176 1.3× 27 0.4× 226 3.3× 75 1.1k
Fang Huang Australia 15 51 0.3× 291 1.9× 48 0.4× 18 0.3× 33 0.5× 34 759
Fiza Amjad Pakistan 9 44 0.3× 161 1.1× 175 1.3× 17 0.2× 20 0.3× 18 499
Ji Wu China 18 291 1.7× 23 0.2× 155 1.2× 28 0.4× 105 1.5× 39 1.0k
Kunsu Park South Korea 13 98 0.6× 110 0.7× 80 0.6× 21 0.3× 153 2.2× 25 1.6k

Countries citing papers authored by Pianpian Yang

Since Specialization
Citations

This map shows the geographic impact of Pianpian Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pianpian Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pianpian Yang more than expected).

Fields of papers citing papers by Pianpian Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pianpian Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pianpian Yang. The network helps show where Pianpian Yang may publish in the future.

Co-authorship network of co-authors of Pianpian Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Pianpian Yang. A scholar is included among the top collaborators of Pianpian Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pianpian Yang. Pianpian Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hashmi, Saud, Wenqiang Li, Stephan Handschuh‐Wang, et al.. (2024). Influence of cellulose nanofibers on the behavior of Pickering emulsions. Part II: Thixotropy and dynamic-mechanical tests. Journal of Rheology. 68(3). 463–477. 3 indexed citations
2.
Chen, Chang, Pianpian Yang, & Zhonghua Li. (2024). Asking alternative identity for help: how and why the multiple-identity perspective impacts compensatory consumption behavior. Current Psychology. 43(31). 25712–25731. 2 indexed citations
3.
Yang, Pianpian, et al.. (2024). How social media promotes impulsive buying: examining the role of customer inspiration. Industrial Management & Data Systems. 124(2). 698–723. 14 indexed citations
4.
Hashmi, Saud, Wenqiang Li, Stephan Handschuh‐Wang, et al.. (2022). Influence of Cellulose Nanofibers on the Behavior of Pickering Emulsions. Part 1. Microscopy and Startup Flow Test. Materials. 15(23). 8285–8285. 2 indexed citations
5.
Geng, Shuang, et al.. (2021). The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust. Computers in Human Behavior. 122. 106834–106834. 62 indexed citations
6.
Tang, Guanlin, S.T. Navale, Pianpian Yang, V. B. Patil, & Florian J. Stadler. (2021). Response Curve Modeling of Chemiresistive Gas Sensors by Modified Gompertz Functions. IEEE Sensors Journal. 21(15). 16754–16760. 1 indexed citations
7.
Yang, Pianpian, et al.. (2020). How to inspire customers via social media. Industrial Management & Data Systems. 120(6). 1041–1057. 36 indexed citations
8.
Yang, Pianpian, Qingyu Zhang, & Yuanyue Feng. (2020). Effects of pride-tagged money and surprise-tagged money on online tipping. Internet Research. 31(3). 1061–1082. 3 indexed citations
9.
Ye, Qingsong, et al.. (2019). The Influence of Gamification Mechanics on Online Group-buying Participation.. Journal of the Association for Information Systems. 3 indexed citations
10.
Yang, Pianpian, et al.. (2019). The impact of gamification element on purchase intention. 1–6. 6 indexed citations
11.
Shozugawa, Katsumi, et al.. (2019). Dynamics of Arsenic in Rivers Caused by Mt. Ioyama Eruption, Miyazaki Prefecture. Journal of Environmental Chemistry. 29(4). 183–188. 2 indexed citations
12.
Yang, Congcong, Yuanyue Feng, Feng Ye, et al.. (2018). Fair or Not: Effects of Gamification Elements on Crowdsourcing Participation. Journal of the Association for Information Systems. 1 indexed citations
13.
Yang, Pianpian, Yixuan Dong, Di Huang, et al.. (2018). Silk fibroin nanoparticles for enhanced bio-macromolecule delivery to the retina. Pharmaceutical Development and Technology. 24(5). 575–583. 29 indexed citations
14.
Yang, Pianpian, et al.. (2018). Hindering or enabling structural social capital to enhance buyer performance? The role of relational social capital at two levels in China. Journal of Business-to-Business Marketing. 25(3). 213–231. 11 indexed citations
15.
Shi, Meiqin, Pianpian Yang, Lizhen Huang, Huan Chen, & Xinbiao Mao. (2017). Heterostructures in carbon-doped tungsten nitride and its effect on electrocatalytic properties for methanol oxidation. Electrochimica Acta. 238. 210–219. 13 indexed citations
17.
Yang, Pianpian, et al.. (2016). Does guanxi in China always produce value? The contingency effects of contract enforcement and market turbulence. Journal of Business and Industrial Marketing. 31(7). 861–876. 46 indexed citations
18.
Liu, Yi, Yadong Luo, Pianpian Yang, & Vladislav Maksimov. (2014). Typology and Effects of Co-opetition in Buyer-Supplier Relationships: Evidence from the Chinese Home Appliance Industry. 供应链关系中竞合分类及其影响:来自中国家电业的实证研究. Management and Organization Review. 10(3). 439–465. 14 indexed citations
19.
Mohammadi, Yousef, Mostafa Ahmadi, Mohammad Reza Saeb, et al.. (2014). A Detailed Model on Kinetics and Microstructure Evolution during Copolymerization of Ethylene and 1-Octene: From Coordinative Chain Transfer to Chain Shuttling Polymerization. Macromolecules. 47(14). 4778–4789. 55 indexed citations
20.
Liu, Heng, et al.. (2011). Entrepreneurial orientation, organizational capability, and competitive advantage in emerging economies: Evidence from China. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 5(10). 3891–3901. 20 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026