Pianpian Yang

768 citations
33 papers · 600 indexed · h-index 15
Topics
Consumer Behavior in Brand Consumption and Identification (6 papers)Digital Marketing and Social Media (6 papers)Corporate Finance and Governance (4 papers)

In The Last Decade

Pianpian Yang

32 papers receiving 580 citations

Peers

Pianpian Yang
Comparison fields: 5 of 98
  • Sociology and Political Science 169
  • Strategy and Management 152
  • Marketing 132
  • Organic Chemistry 70
  • Information Systems and Management 69
Replace Ji‐Hwan Lee with:
Ji‐Hwan Lee South Korea
Hua Dai United States
Christina L. Brown United States
Suhail Ahmad Bhat India
Hyun Jung Lee South Korea
Jung Eun Lee United States
Hanna Lee South Korea
Jaspreet Kaur India
Sungmin Ryu South Korea
Pianpian Yang relative to Ji‐Hwan Lee South Korea Ji‐Hwan Lee's profile →
Citations per field
00.5×1.5×1.9×
Ji‐Hwan Lee · 1×
Citations per year

Countries citing papers authored by Pianpian Yang

Since Specialization
Citations

This map shows the geographic impact of Pianpian Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pianpian Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pianpian Yang more than expected).

Fields of papers citing papers by Pianpian Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pianpian Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pianpian Yang. The network helps show where Pianpian Yang may publish in the future.

Co-authorship network of co-authors of Pianpian Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Pianpian Yang. A scholar is included among the top collaborators of Pianpian Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pianpian Yang. Pianpian Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 3
2 2
3 14
4 0
5 2
6 62
7 36
8 3
9
The Influence of Gamification Mechanics on Online Group-buying Participation.
3
10 2
11 6
12
Fair or Not: Effects of Gamification Elements on Crowdsourcing Participation
1
13 29
14 11
15 13
16 32
17 13
18 14
19 55
20 20

About Pianpian Yang

Pianpian Yang is a scholar working on Marketing, Information Systems and Management and Management Information Systems, having authored 33 papers that have together received 600 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Corporate Finance and Governance (4 papers). The work is most often cited by research in Marketing (132 citations), Strategy and Management (152 citations) and Information Systems and Management (69 citations). Pianpian Yang has collaborated with scholars based in China, United States and South Korea. Frequent co-authors include Yuanyue Feng, Congcong Yang, Florian J. Stadler, Li Yao, Qingyu Zhang, Shuang Geng, Vladislav Maksimov, Yousef Mohammadi, Alberto García‐Peñas and Yu Wang. Their work appears in journals such as Macromolecules, Electrochimica Acta and Computers in Human Behavior.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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