Shanker Krishnan

402 total citations
11 papers, 304 citations indexed

About

Shanker Krishnan is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Shanker Krishnan has authored 11 papers receiving a total of 304 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 3 papers in Social Psychology and 3 papers in Sociology and Political Science. Recurrent topics in Shanker Krishnan's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (3 papers) and Behavioral Health and Interventions (2 papers). Shanker Krishnan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (3 papers) and Behavioral Health and Interventions (2 papers). Shanker Krishnan collaborates with scholars based in United States and Australia. Shanker Krishnan's co-authors include Elliot Bendoly, James D. Blocher, Kurt M. Bretthauer, M.A. Venkataramanan, Anand Kumar, Adam Duhachek, Morgan Poor, Nicolas Pontes, Mauricio Palmeira and Barry Rubin and has published in prestigious journals such as Journal of Consumer Research, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Shanker Krishnan

10 papers receiving 276 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Shanker Krishnan United States	6	240	126	94	42	22	11	304
Marilyn Y. Jones Australia	8	264 1.1×	148 1.2×	124 1.3×	54 1.3×	29 1.3×	15	369
Claire-Lise Ackermann France	10	287 1.2×	123 1.0×	126 1.3×	47 1.1×	47 2.1×	17	362
Patrick Schumacher Germany	5	183 0.8×	190 1.5×	146 1.6×	47 1.1×	23 1.0×	10	319
Jake An Australia	7	157 0.7×	63 0.5×	114 1.2×	34 0.8×	20 0.9×	10	269
Namhee Yoon South Korea	8	276 1.1×	88 0.7×	129 1.4×	43 1.0×	24 1.1×	34	365
He Jia China	6	195 0.8×	67 0.5×	215 2.3×	68 1.6×	23 1.0×	12	322
Kenneth E. Crocker United States	8	258 1.1×	92 0.7×	182 1.9×	41 1.0×	39 1.8×	14	358
Tim Böttger Switzerland	5	229 1.0×	73 0.6×	191 2.0×	63 1.5×	23 1.0×	8	345
Yanyan Chen China	5	147 0.6×	65 0.5×	100 1.1×	30 0.7×	30 1.4×	9	259
John Tidwell United States	4	295 1.2×	133 1.1×	221 2.4×	29 0.7×	21 1.0×	6	352

Countries citing papers authored by Shanker Krishnan

Since Specialization

Citations

This map shows the geographic impact of Shanker Krishnan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shanker Krishnan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shanker Krishnan more than expected).

Fields of papers citing papers by Shanker Krishnan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shanker Krishnan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shanker Krishnan. The network helps show where Shanker Krishnan may publish in the future.

Co-authorship network of co-authors of Shanker Krishnan

This figure shows the co-authorship network connecting the top 25 collaborators of Shanker Krishnan. A scholar is included among the top collaborators of Shanker Krishnan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shanker Krishnan. Shanker Krishnan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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11 of 11 papers shown

Krishnan, Shanker, et al.. (2025). Artificial Intelligence In Business: Evaluating The Transformative Role Of AI In Managerial Decision-Making Efficiency. International Journal of Environmental Sciences. 11(8s). 478–491.

Palmeira, Mauricio, et al.. (2016). Framing as status or benefits? Consumers’ reactions to hierarchical loyalty program communication. QUT ePrints (Queensland University of Technology). 1 indexed citations

Palmeira, Mauricio, et al.. (2016). Framing as status or benefits?. European Journal of Marketing. 50(3/4). 488–508. 24 indexed citations

Kumar, Anand, Ali Besharat, Charles Lindsey, & Shanker Krishnan. (2014). Contextual and Competitive Interference: Inhibition or Facilitation?. Journal of Advertising. 43(3). 228–243. 4 indexed citations

Poor, Morgan, Adam Duhachek, & Shanker Krishnan. (2012). The moderating role of emotional differentiation on satiation. Journal of Consumer Psychology. 22(4). 507–519. 17 indexed citations

Duhachek, Adam, et al.. (2007). Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift. Journal of Consumer Research. 34(3). 395–405. 24 indexed citations

Bendoly, Elliot, James D. Blocher, Kurt M. Bretthauer, Shanker Krishnan, & M.A. Venkataramanan. (2005). Online/In-Store Integration and Customer Retention. Journal of Service Research. 7(4). 313–327. 175 indexed citations

Rubin, Barry & Shanker Krishnan. (2004). Decoding applied data in professional schools. New Directions for Teaching and Learning. 2004(98). 67–73. 5 indexed citations

Kumar, Anand & Shanker Krishnan. (2004). Memory Interference in Advertising: A Replication and Extension. Journal of Consumer Research. 30(4). 602–611. 52 indexed citations

10.

Krishnan, Shanker, et al.. (1993). Brand name memory following ad exposure: Inhibition, interference and attenuation processes as. Advances in consumer research. 20(1). 655. 1 indexed citations

11.

Krishnan, Shanker. (1989). Making more effective use of market information : a conference summary. Marketing Science Institute eBooks. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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