Saroja Subrahmanyan

1.1k total citations
12 papers, 808 citations indexed

About

Saroja Subrahmanyan is a scholar working on Marketing, Business and International Management and Strategy and Management. According to data from OpenAlex, Saroja Subrahmanyan has authored 12 papers receiving a total of 808 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Business and International Management and 3 papers in Strategy and Management. Recurrent topics in Saroja Subrahmanyan's work include Innovation and Socioeconomic Development (4 papers), Environmental Sustainability in Business (4 papers) and Environmental Education and Sustainability (3 papers). Saroja Subrahmanyan is often cited by papers focused on Innovation and Socioeconomic Development (4 papers), Environmental Sustainability in Business (4 papers) and Environmental Education and Sustainability (3 papers). Saroja Subrahmanyan collaborates with scholars based in United States, Australia and Singapore. Saroja Subrahmanyan's co-authors include Marcus Phipps, Jesse R. Catlin, Todd Weaver, Bonnie Simpson, Sommer Kapitan, Lucie K. Ozanne, Rebecca Walker Naylor, Randall L. Rose, Michael G. Luchs and Roland Gau and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Geoforum.

In The Last Decade

Saroja Subrahmanyan

12 papers receiving 740 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Saroja Subrahmanyan United States 9 518 206 186 154 114 12 808
Frank‐Martin Belz Germany 11 534 1.0× 227 1.1× 157 0.8× 123 0.8× 277 2.4× 30 957
Roland Gau United States 15 544 1.1× 244 1.2× 194 1.0× 293 1.9× 101 0.9× 18 965
Eleni Papaoikonomou Spain 16 368 0.7× 164 0.8× 158 0.8× 47 0.3× 174 1.5× 26 791
Llorenç Bagur‐Femenías Spain 18 544 1.1× 181 0.9× 125 0.7× 99 0.6× 504 4.4× 31 961
Syed Azizi Wafa Syed Khalid Wafa Malaysia 11 602 1.2× 156 0.8× 328 1.8× 34 0.2× 170 1.5× 36 914
Tapan Kumar Panda India 11 606 1.2× 220 1.1× 250 1.3× 33 0.2× 209 1.8× 33 869
Mohd Rafi Yaacob Malaysia 14 350 0.7× 163 0.8× 192 1.0× 52 0.3× 230 2.0× 73 865
Stephen Laison Sondoh Malaysia 10 617 1.2× 336 1.6× 287 1.5× 53 0.3× 167 1.5× 37 1.1k
Phaninee Naruetharadhol Thailand 15 275 0.5× 188 0.9× 75 0.4× 57 0.4× 221 1.9× 62 747
Emel Yarımoğlu Türkiye 8 422 0.8× 114 0.6× 143 0.8× 51 0.3× 296 2.6× 21 674

Countries citing papers authored by Saroja Subrahmanyan

Since Specialization
Citations

This map shows the geographic impact of Saroja Subrahmanyan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Saroja Subrahmanyan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Saroja Subrahmanyan more than expected).

Fields of papers citing papers by Saroja Subrahmanyan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Saroja Subrahmanyan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Saroja Subrahmanyan. The network helps show where Saroja Subrahmanyan may publish in the future.

Co-authorship network of co-authors of Saroja Subrahmanyan

This figure shows the co-authorship network connecting the top 25 collaborators of Saroja Subrahmanyan. A scholar is included among the top collaborators of Saroja Subrahmanyan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Saroja Subrahmanyan. Saroja Subrahmanyan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
1.
Viswanathan, Madhu, et al.. (2020). A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania. Journal of Public Policy & Marketing. 40(2). 245–261. 8 indexed citations
2.
Subrahmanyan, Saroja, et al.. (2015). Ethical consumption: Uncovering personal meanings and negotiation strategies. Geoforum. 67. 214–222. 4 indexed citations
3.
Banbury, Catherine, et al.. (2014). Understanding Different Types of Subsistence Economies. Journal of Macromarketing. 35(2). 243–256. 7 indexed citations
4.
Subrahmanyan, Saroja & Stephen Jay Gould. (2013). Achieving Sustainable Consumption through Spiritual Practices. 5(2). 79–91. 6 indexed citations
5.
Banbury, Catherine, et al.. (2012). Sustainable consumption: Introspecting across multiple lived cultures. Journal of Business Research. 65(4). 497–503. 54 indexed citations
6.
Phipps, Marcus, Lucie K. Ozanne, Michael G. Luchs, et al.. (2012). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research. 66(8). 1227–1234. 307 indexed citations
7.
Luchs, Michael G., Rebecca Walker Naylor, Randall L. Rose, et al.. (2011). Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers. W&M Publish (College of William & Mary). 19(19). 1–12. 76 indexed citations
8.
Subrahmanyan, Saroja, et al.. (2008). Integrated approach to understanding consumer behavior at bottom of pyramid. Journal of Consumer Marketing. 25(7). 402–412. 165 indexed citations
9.
Subrahmanyan, Saroja. (2004). Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective. Journal of Product & Brand Management. 13(2). 116–124. 67 indexed citations
10.
Subrahmanyan, Saroja. (2000). Using quantitative models for setting retail prices. Journal of Product & Brand Management. 9(5). 304–320. 13 indexed citations
11.
Subrahmanyan, Saroja, et al.. (2000). Perceptions and Attitudes of Singaporeans towards Genetically Modified Food. Journal of Consumer Affairs. 34(2). 269–290. 56 indexed citations
12.
Subrahmanyan, Saroja & Robert Shoemaker. (1996). Developing optimal pricing and inventory policies for retailers who face uncertain demand. Journal of Retailing. 72(1). 7–30. 45 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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