Salma Ghanem

719 total citations
17 papers, 182 citations indexed

About

Salma Ghanem is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Salma Ghanem has authored 17 papers receiving a total of 182 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Communication. Recurrent topics in Salma Ghanem's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Media Studies and Communication (3 papers) and Social Media and Politics (2 papers). Salma Ghanem is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Media Studies and Communication (3 papers) and Social Media and Politics (2 papers). Salma Ghanem collaborates with scholars based in United States, Egypt and Belgium. Salma Ghanem's co-authors include Wayne Wanta, Morris Kalliny, Caroline Fisher, Adesegun Oyedele, Michael S. Minor, Barbara Mueller, Maxwell McCombs and Marwa Khalifa and has published in prestigious journals such as International Marketing Review, Journal of Broadcasting & Electronic Media and Journal of Marketing Communications.

In The Last Decade

Salma Ghanem

17 papers receiving 157 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Salma Ghanem United States	8	89	74	44	23	21	17	182
Michael Kunczik Germany	6	87 1.0×	129 1.7×	16 0.4×	14 0.6×	27 1.3×	22	261
Martina Topić United Kingdom	8	51 0.6×	68 0.9×	22 0.5×	86 3.7×	21 1.0×	54	205
Çağrı Yalkın United Kingdom	9	88 1.0×	22 0.3×	65 1.5×	33 1.4×	7 0.3×	17	172
Gerald J. Baldasty United States	9	99 1.1×	85 1.1×	45 1.0×	39 1.7×	25 1.2×	26	244
Ragnhild Kr. Olsen Norway	10	147 1.7×	197 2.7×	20 0.5×	22 1.0×	27 1.3×	21	273
Peter M. Smudde United States	7	43 0.5×	68 0.9×	25 0.6×	3 0.1×	58 2.8×	20	173
Doug Underwood United States	9	97 1.1×	156 2.1×	6 0.1×	17 0.7×	26 1.2×	17	251
Bethany Klein United Kingdom	10	84 0.9×	61 0.8×	46 1.0×	42 1.8×	4 0.2×	19	217
Kristin Demetrious Australia	9	65 0.7×	151 2.0×	17 0.4×	18 0.8×	31 1.5×	29	234
Peter J. Gade United States	8	103 1.2×	212 2.9×	5 0.1×	28 1.2×	25 1.2×	11	284

Countries citing papers authored by Salma Ghanem

Since Specialization

Citations

This map shows the geographic impact of Salma Ghanem's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Salma Ghanem with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Salma Ghanem more than expected).

Fields of papers citing papers by Salma Ghanem

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Salma Ghanem. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Salma Ghanem. The network helps show where Salma Ghanem may publish in the future.

Co-authorship network of co-authors of Salma Ghanem

This figure shows the co-authorship network connecting the top 25 collaborators of Salma Ghanem. A scholar is included among the top collaborators of Salma Ghanem based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Salma Ghanem. Salma Ghanem is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Ghanem, Salma, et al.. (2024). District branding: content analysis toward identifying brand dimensions at the district scale. Place Branding and Public Diplomacy. 21(1). 93–105. 1 indexed citations

Ghanem, Salma, et al.. (2021). COVID-19 Bringing Cairenes Back to their Streets. Journal of Urban Management. 10(4). 393–408. 10 indexed citations

Kalliny, Morris, et al.. (2019). Capitalizing on Faith: A Cross-Cultural Examination of Consumer Responses to the Use of Religious Symbols in Advertising. Journal of Global Marketing. 33(3). 158–176. 11 indexed citations

Ghanem, Salma. (2017). Note from the editor. 1(1). 1–2. 1 indexed citations

Kalliny, Morris, et al.. (2016). The Impact of Advertising and Media on the Arab Culture: The Case of the Arab Spring, Public Spheres, and Social Media. Journal of Political Marketing. 17(1). 62–89. 4 indexed citations

Ghanem, Salma, et al.. (2016). Comparative persuasive styles in Arabic and English: A study of the United Nations General Assembly Debate speeches. Journal of International and Intercultural Communication. 10(2). 168–182. 3 indexed citations

Kalliny, Morris, et al.. (2014). The Influence of Cultural Orientation and Communication Style on Consumer Behavior: A Comparative Study of the Arab World and the United States. Journal of Global Marketing. 27(3). 145–160. 5 indexed citations

Ghanem, Salma, et al.. (2012). The impact of technology on the Arab communication style and culture: Implications for marketing. Journal of Marketing Communications. 19(5). 324–340. 11 indexed citations

Kalliny, Morris, et al.. (2011). Cultural Differences and Similarities in Television Commercials in the Arab World and the United States. Journal of Global Marketing. 24(1). 41–57. 25 indexed citations

10.

McCombs, Maxwell, et al.. (2011). International applications of agenda-setting theory's Acapulco typology. University of Canberra Research Portal. 383–394. 2 indexed citations

11.

Ghanem, Salma, et al.. (2009). An Analysis of Slogans Used to ‘Sell the News’. Newspaper Research Journal. 30(2). 16–29. 2 indexed citations

12.

Kalliny, Morris & Salma Ghanem. (2009). The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States. Journal of Global Marketing. 22(4). 313–328. 20 indexed citations

13.

Oyedele, Adesegun, Michael S. Minor, & Salma Ghanem. (2009). Signals of global advertising appeals in emerging markets. International Marketing Review. 26(4/5). 521–541. 9 indexed citations

14.

Wanta, Wayne & Salma Ghanem. (2007). Effects of Agenda Setting.. 56 indexed citations

15.

Ghanem, Salma, et al.. (2004). MODERNIZATION AND MEDIA IN THE ARAB WORLD. ScholarWorks @ UTRGV (The University of Texas Rio Grande Valley). 3(5). 2 indexed citations

16.

Ghanem, Salma & Wayne Wanta. (2001). Agenda-Setting and Spanish Cable News. Journal of Broadcasting & Electronic Media. 45(2). 277–289. 14 indexed citations

17.

Ghanem, Salma. (1970). El segundo nivel de composición de la agenda: la opinión pública y la cobertura del crimen. Communication & Society. 10(1). 151–167. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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