Salim Azar

509 total citations
7 papers, 367 citations indexed

About

Salim Azar is a scholar working on Marketing, Gender Studies and Sociology and Political Science. According to data from OpenAlex, Salim Azar has authored 7 papers receiving a total of 367 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Gender Studies and 3 papers in Sociology and Political Science. Recurrent topics in Salim Azar's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Digital Marketing and Social Media (3 papers). Salim Azar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Digital Marketing and Social Media (3 papers). Salim Azar collaborates with scholars based in France, Portugal and Lebanon. Salim Azar's co-authors include Joana César Machado and Leonor Vacas de Carvalho and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Marketing Management.

In The Last Decade

Salim Azar

7 papers receiving 347 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Salim Azar France	7	291	286	80	78	75	7	367
Jaylan Azer United Kingdom	9	232 0.8×	145 0.5×	99 1.2×	60 0.8×	18 0.2×	13	290
Cristián Buzeta Chile	8	233 0.8×	121 0.4×	32 0.4×	81 1.0×	22 0.3×	14	281
Niels Frederik Lund United Kingdom	4	247 0.8×	128 0.4×	34 0.4×	19 0.2×	42 0.6×	5	308
Markus Wohlfeil Ireland	8	167 0.6×	190 0.7×	75 0.9×	19 0.2×	41 0.5×	20	288
Alaa M. Elbedweihy Egypt	4	209 0.7×	234 0.8×	121 1.5×	31 0.4×	17 0.2×	6	304
Bill Chitty Australia	4	172 0.6×	165 0.6×	137 1.7×	59 0.8×	20 0.3×	9	301
Walter von Mettenheim Germany	5	269 0.9×	159 0.6×	21 0.3×	82 1.1×	46 0.6×	7	308
Jan-Frederik Gräve Germany	7	219 0.8×	140 0.5×	32 0.4×	39 0.5×	40 0.5×	7	273
Mary Beth Gouthro United Kingdom	5	257 0.9×	220 0.8×	153 1.9×	22 0.3×	23 0.3×	8	357
Allen D. Schaefer United States	9	127 0.4×	228 0.8×	80 1.0×	22 0.3×	35 0.5×	23	319

Countries citing papers authored by Salim Azar

Since Specialization

Citations

This map shows the geographic impact of Salim Azar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Salim Azar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Salim Azar more than expected).

Fields of papers citing papers by Salim Azar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Salim Azar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Salim Azar. The network helps show where Salim Azar may publish in the future.

Co-authorship network of co-authors of Salim Azar

This figure shows the co-authorship network connecting the top 25 collaborators of Salim Azar. A scholar is included among the top collaborators of Salim Azar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Salim Azar. Salim Azar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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7 of 7 papers shown

1.

Carvalho, Leonor Vacas de, Salim Azar, & Joana César Machado. (2020). Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects. Journal of Marketing Management. 36(11-12). 1125–1152. 23 indexed citations

2.

Azar, Salim, et al.. (2020). Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands. Journal of Business Research. 120. 157–174. 9 indexed citations

3.

Machado, Joana César, et al.. (2018). Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. Journal of Business Research. 96. 376–385. 165 indexed citations

4.

Azar, Salim, et al.. (2018). Brand gender-bending. European Journal of Marketing. 52(7/8). 1598–1624. 24 indexed citations

5.

Azar, Salim, et al.. (2016). Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management. 23(2). 153–178. 104 indexed citations

6.

Azar, Salim. (2015). Toward an understanding of brand sexual associations. Journal of Product & Brand Management. 24(1). 43–56. 20 indexed citations

7.

Azar, Salim. (2013). Exploring brand masculine patterns: moving beyond monolithic masculinity. Journal of Product & Brand Management. 22(7). 502–512. 22 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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