Robert A. Opoku

1.8k total citations
46 papers, 1.3k citations indexed

About

Robert A. Opoku is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Robert A. Opoku has authored 46 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 16 papers in Strategy and Management and 13 papers in Sociology and Political Science. Recurrent topics in Robert A. Opoku's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Marketing and Advertising Strategies (10 papers) and Digital Marketing and Social Media (8 papers). Robert A. Opoku is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Marketing and Advertising Strategies (10 papers) and Digital Marketing and Social Media (8 papers). Robert A. Opoku collaborates with scholars based in Saudi Arabia, United States and Sweden. Robert A. Opoku's co-authors include Alhassan G. Abdul‐Muhmin, Russell Abratt, Leyland Pitt, Samuel Adomako, Magnus Hultman, Kwabena Frimpong, Robert Ebo Hinson, Stavroula Spyropoulou, Mike Bendixen and Richard Boateng and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management.

In The Last Decade

Robert A. Opoku

45 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Robert A. Opoku Saudi Arabia	20	494	448	357	266	186	46	1.3k
Ãlvaro Dias Portugal	22	459 0.9×	790 1.8×	313 0.9×	190 0.7×	159 0.9×	206	1.6k
Mercedes Úbeda García Spain	25	462 0.9×	426 1.0×	763 2.1×	452 1.7×	249 1.3×	70	1.7k
Caroline Mothe France	22	483 1.0×	221 0.5×	955 2.7×	158 0.6×	253 1.4×	70	1.4k
Graça Miranda Silva Portugal	23	606 1.2×	502 1.1×	890 2.5×	257 1.0×	186 1.0×	52	1.9k
Nguyễn Thị Tuyết Vietnam	16	467 0.9×	289 0.6×	408 1.1×	353 1.3×	215 1.2×	64	1.6k
Patrizia Gazzola Italy	19	604 1.2×	348 0.8×	516 1.4×	99 0.4×	145 0.8×	96	1.3k
Nnamdi O. Madichie United Kingdom	18	190 0.4×	394 0.9×	238 0.7×	229 0.9×	220 1.2×	105	1.2k
Gary Akehurst United Kingdom	13	612 1.2×	416 0.9×	316 0.9×	315 1.2×	117 0.6×	26	1.3k
A. Wren Montgomery Canada	11	768 1.6×	280 0.6×	836 2.3×	217 0.8×	223 1.2×	21	1.7k
Patrocinio Zaragoza‐Sáez Spain	21	615 1.2×	292 0.7×	932 2.6×	338 1.3×	230 1.2×	61	1.7k

Countries citing papers authored by Robert A. Opoku

Since Specialization

Citations

This map shows the geographic impact of Robert A. Opoku's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert A. Opoku with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert A. Opoku more than expected).

Fields of papers citing papers by Robert A. Opoku

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert A. Opoku. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert A. Opoku. The network helps show where Robert A. Opoku may publish in the future.

Co-authorship network of co-authors of Robert A. Opoku

This figure shows the co-authorship network connecting the top 25 collaborators of Robert A. Opoku. A scholar is included among the top collaborators of Robert A. Opoku based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert A. Opoku. Robert A. Opoku is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Adomako, Samuel, et al.. (2025). Inclusive Entrepreneurship in Africa.

Blankson, Charles, Julius A. Nukpezah, & Robert A. Opoku. (2024). A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions. Journal of African Business. 26(1). 65–87. 1 indexed citations

Koenker, Hannah, Joshua Yukich, Marcy Erskine, et al.. (2023). How many mosquito nets are needed to maintain universal coverage: an update. Malaria Journal. 22(1). 200–200. 9 indexed citations

Koenker, Hannah, et al.. (2023). Reported reasons for non-use of insecticide-treated nets in large national household surveys, 2009–2021. Malaria Journal. 22(1). 61–61. 8 indexed citations

Opoku, Robert A., et al.. (2020). Householders’ perception about sustaining the useful life of long-lasting insecticide-treated nets in Ghana. International Health. 13(1). 57–62. 5 indexed citations

Famiyeh, Samuel, Robert A. Opoku, Amoako Kwarteng, & Disraeli Asante‐Darko. (2020). Driving forces of sustainability in the mining industry: Evidence from a developing country. Resources Policy. 70. 101910–101910. 33 indexed citations

Opoku, Robert A. & Alhassan G. Abdul‐Muhmin. (2013). Realizing the dream of owning a home. International Journal of Housing Markets and Analysis. 6(3). 300–316. 7 indexed citations

Opoku, Robert A.. (2012). Young Saudi adults and peer group purchase influence: a preliminary investigation. Young Consumers Insight and Ideas for Responsible Marketers. 13(2). 176–187. 21 indexed citations

Opoku, Robert A., et al.. (2011). Employee perceptions of market orientation in the banking industry: A case from a developing country. Journal of Financial Services Marketing. 16(2). 139–152. 8 indexed citations

10.

Opoku, Robert A.. (2009). Mapping Destination Personality in Cyberspace: An Evaluation of Country Web Sites Using Correspondence Analysis. Journal of Internet Commerce. 8(1-2). 70–87. 19 indexed citations

11.

Opoku, Robert A., et al.. (2009). The preference gap: Ghanaian consumers' attitudes toward local and imported products. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 3(8). 350–357. 55 indexed citations

12.

Opoku, Robert A., et al.. (2009). The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case. Journal of Financial Services Marketing. 13(4). 317–329. 36 indexed citations

13.

Opoku, Robert A., et al.. (2008). Using brand personality to assess whether biotechnology firms are saying the right things to their network. Journal of Commercial Biotechnology. 14(3). 1 indexed citations

14.

Boateng, Richard, et al.. (2007). Preliminary Insights into M-commerce Adoption in Ghana. Information Development. 23(4). 253–265. 60 indexed citations

15.

Berthon, Jean‐Paul, Robert A. Opoku, Leyland Pitt, & Deon Nel. (2007). Brand Management and Strategic Performance. Journal of African Business. 8(2). 27–40. 4 indexed citations

16.

Opoku, Robert A.. (2006). Gathering customer feedback online and Swedish SMEs. Management Research News. 29(3). 106–127. 11 indexed citations

17.

Pitt, Leyland, Robert A. Opoku, Magnus Hultman, Russell Abratt, & Stavroula Spyropoulou. (2006). What I say about myself: Communication of brand personality by African countries. Tourism Management. 28(3). 835–844. 129 indexed citations

18.

Opoku, Robert A., Russell Abratt, & Leyland Pitt. (2006). Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?. Journal of Brand Management. 14(1-2). 20–39. 110 indexed citations

19.

Opoku, Robert A.. (2005). Communication of brand personality by some top business schools online. KTH Publication Database DiVA (KTH Royal Institute of Technology). 8 indexed citations

20.

Opoku, Robert A. & Muhammad Naeem Ahmed Khan. (2004). Customer feedback online : case studies of Swedish manufacturing SMEs. KTH Publication Database DiVA (KTH Royal Institute of Technology). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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