Robert A. Opoku
- Marketing top 2%
- Sociology and Political Science top 5%
- Strategy and Management top 5%
- Organizational Behavior and Human Resource Management top 5%
- Economics and Econometrics top 5%
- Co-authors
- Alhassan G. Abdul‐MuhminRussell AbrattLeyland PittSamuel AdomakoMagnus HultmanKwabena FrimpongRobert Ebo HinsonStavroula Spyropoulou
- Topics
- Consumer Behavior in Brand Consumption and Identification (18 papers)Marketing and Advertising Strategies (10 papers)Digital Marketing and Social Media (8 papers)
- Cited by
- MarketingBusiness and International ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- Saudi ArabiaUnited StatesSweden
In The Last Decade
Robert A. Opoku
45 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 102
- Marketing 494
- Sociology and Political Science 448
- Strategy and Management 357
- Organizational Behavior and Human Resource Management 266
- Economics and Econometrics 186
Countries citing papers authored by Robert A. Opoku
This map shows the geographic impact of Robert A. Opoku's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert A. Opoku with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert A. Opoku more than expected).
Fields of papers citing papers by Robert A. Opoku
This network shows the impact of papers produced by Robert A. Opoku. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert A. Opoku. The network helps show where Robert A. Opoku may publish in the future.
Co-authorship network of co-authors of Robert A. Opoku
This figure shows the co-authorship network connecting the top 25 collaborators of Robert A. Opoku. A scholar is included among the top collaborators of Robert A. Opoku based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert A. Opoku. Robert A. Opoku is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 9 | |
| 4 | 8 | |
| 5 | 5 | |
| 6 | 33 | |
| 7 | 7 | |
| 8 | 21 | |
| 9 | 8 | |
| 10 | 19 | |
| 11 | 55 | |
| 12 | 36 | |
| 13 | 1 | |
| 14 | 60 | |
| 15 | 4 | |
| 16 | 11 | |
| 17 | 129 | |
| 18 | 110 | |
| 19 | Communication of brand personality by some top business schools online | 8 |
| 20 | Customer feedback online : case studies of Swedish manufacturing SMEs | 1 |
About Robert A. Opoku
Robert A. Opoku is a scholar working on Marketing, Business and International Management and Strategy and Management, having authored 46 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Marketing and Advertising Strategies (10 papers) and Digital Marketing and Social Media (8 papers). The work is most often cited by research in Marketing (494 citations), Business and International Management (57 citations) and Organizational Behavior and Human Resource Management (266 citations). Robert A. Opoku has collaborated with scholars based in Saudi Arabia, United States and Sweden. Frequent co-authors include Alhassan G. Abdul‐Muhmin, Russell Abratt, Leyland Pitt, Samuel Adomako, Magnus Hultman, Kwabena Frimpong, Robert Ebo Hinson, Stavroula Spyropoulou, Mike Bendixen and Richard Boateng. Their work appears in journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.