Rita Mårtenson

866 total citations
15 papers, 649 citations indexed

About

Rita Mårtenson is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Rita Mårtenson has authored 15 papers receiving a total of 649 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. Recurrent topics in Rita Mårtenson's work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers). Rita Mårtenson is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers). Rita Mårtenson collaborates with scholars based in Sweden. Rita Mårtenson's co-authors include Jan‐Eric Gustafsson and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Marketing Review and International Journal of Retail & Distribution Management.

In The Last Decade

Rita Mårtenson

14 papers receiving 544 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rita Mårtenson Sweden	11	427	249	171	126	78	15	649
Julian Ming‐Sung Cheng Taiwan	15	301 0.7×	172 0.7×	207 1.2×	94 0.7×	105 1.3×	21	643
Ogenyi Omar United Kingdom	15	236 0.6×	151 0.6×	131 0.8×	96 0.8×	114 1.5×	31	516
Peter Maas Switzerland	13	478 1.1×	383 1.5×	300 1.8×	128 1.0×	31 0.4×	36	818
Roberto Friedmann United States	12	269 0.6×	159 0.6×	152 0.9×	210 1.7×	38 0.5×	23	592
Pablo Farías Chile	15	326 0.8×	142 0.6×	197 1.2×	74 0.6×	54 0.7×	51	591
Rujirutana Mandhachitara United States	12	617 1.4×	312 1.3×	212 1.2×	341 2.7×	38 0.5×	17	866
Kwanglim Seo United States	12	245 0.6×	117 0.5×	169 1.0×	322 2.6×	166 2.1×	33	668
Sak Onkvisit United States	12	410 1.0×	193 0.8×	234 1.4×	193 1.5×	28 0.4×	24	672
Sydney Roslow United States	13	378 0.9×	188 0.8×	140 0.8×	108 0.9×	35 0.4×	29	573
Chris Macrae United Kingdom	10	506 1.2×	226 0.9×	333 1.9×	211 1.7×	26 0.3×	22	751

Countries citing papers authored by Rita Mårtenson

Since Specialization

Citations

This map shows the geographic impact of Rita Mårtenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rita Mårtenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rita Mårtenson more than expected).

Fields of papers citing papers by Rita Mårtenson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rita Mårtenson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rita Mårtenson. The network helps show where Rita Mårtenson may publish in the future.

Co-authorship network of co-authors of Rita Mårtenson

This figure shows the co-authorship network connecting the top 25 collaborators of Rita Mårtenson. A scholar is included among the top collaborators of Rita Mårtenson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rita Mårtenson. Rita Mårtenson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Mårtenson, Rita. (2017). When is green a purchase motive? Different answers from different selves. International Journal of Retail & Distribution Management. 46(1). 21–33. 27 indexed citations

Mårtenson, Rita. (2017). Curiosity motivated vacation destination choice in a reward and variety-seeking perspective. Journal of Retailing and Consumer Services. 41. 70–78. 28 indexed citations

Mårtenson, Rita. (2008). How financial advisors affect behavioral loyalty. International Journal of Bank Marketing. 26(2). 119–147. 24 indexed citations

Mårtenson, Rita. (2008). Are men better investors than women? Gender differences in mutual fund and pension investments. Journal of Financial Services Marketing. 13(1). 72–81. 22 indexed citations

Mårtenson, Rita. (2007). Corporate brand image, satisfaction and store loyalty. International Journal of Retail & Distribution Management. 35(7). 544–555. 304 indexed citations

Mårtenson, Rita. (2005). Success in complex decision contexts: The impact of consumer knowledge, involvement, and risk willingness on return on investments in mutual funds and stocks. The International Review of Retail Distribution and Consumer Research. 15(4). 449–469. 21 indexed citations

Gustafsson, Jan‐Eric & Rita Mårtenson. (2002). Hands-On Approach to Structural Equation Modeling. Contemporary Psychology. 47(4). 478–480. 16 indexed citations

Mårtenson, Rita. (1995). The role of brands in European marketing. Journal of Brand Management. 2(4). 243–251. 4 indexed citations

Mårtenson, Rita. (1989). International Advertising in Cross-Cultural Environments. Journal of International Consumer Marketing. 2(1). 7–18. 9 indexed citations

10.

Mårtenson, Rita. (1987). Advertising Strategies and Information Content in American and Swedish Advertising. International Journal of Advertising. 6(2). 133–144. 49 indexed citations

11.

Mårtenson, Rita. (1987). IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY. International Marketing Review. 4(3). 7–17. 65 indexed citations

12.

Mårtenson, Rita. (1986). Focus on the Retail Bank Market: Can You Trust Branch Managers' View Of It?. International Journal of Bank Marketing. 4(4). 23–38. 1 indexed citations

13.

Mårtenson, Rita. (1985). Can You Compare International Advertising Statistics?. International Journal of Advertising. 4(1). 37–46.

14.

Mårtenson, Rita. (1985). Consumer Choice Criteria in Retail Bank Selection. International Journal of Bank Marketing. 3(2). 64–74. 62 indexed citations

15.

Mårtenson, Rita. (1981). Innovations in multinational retailing : IKEA on the Swedish, Swiss, German, and Austrian furniture markets. Gothenburg University Publications Electronic Archive (Gothenburg University). 17 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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