Rita Mårtenson

21 total papers · 864 total citations
15 papers, 595 citations indexed

About

Rita Mårtenson is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rita Mårtenson has authored 15 papers receiving a total of 595 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rita Mårtenson’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (4 papers). Rita Mårtenson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (4 papers). Rita Mårtenson collaborates with scholars based in Sweden. Rita Mårtenson's co-authors include Jan‐Eric Gustafsson and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Marketing Review and International Journal of Retail & Distribution Management.

Co-authorship network of co-authors of Rita Mårtenson

This figure shows the co-authorship network connecting the top 25 collaborators of Rita Mårtenson. A scholar is included among the top collaborators of Rita Mårtenson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rita Mårtenson. Rita Mårtenson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Rita Mårtenson

14 papers receiving 510 citations

Fields of papers citing papers by Rita Mårtenson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rita Mårtenson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rita Mårtenson. The network helps show where Rita Mårtenson may publish in the future.

Countries citing papers authored by Rita Mårtenson

Since Specialization
Citations

This map shows the geographic impact of Rita Mårtenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rita Mårtenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rita Mårtenson more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026