Lawrence L. Garber

913 total citations
25 papers, 579 citations indexed

About

Lawrence L. Garber is a scholar working on Marketing, Social Psychology and Experimental and Cognitive Psychology. According to data from OpenAlex, Lawrence L. Garber has authored 25 papers receiving a total of 579 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Social Psychology and 5 papers in Experimental and Cognitive Psychology. Recurrent topics in Lawrence L. Garber's work include Color perception and design (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Multisensory perception and integration (5 papers). Lawrence L. Garber is often cited by papers focused on Color perception and design (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Multisensory perception and integration (5 papers). Lawrence L. Garber collaborates with scholars based in United States, New Zealand and India. Lawrence L. Garber's co-authors include Eva M. Hyatt, Richard G. Starr, Ünal Ö. Boya, Lubna Nafees, Michael J. Dotson, Neel Das, Paul N. Bloom, Todd Chambers, J. Morgan Jones and Raymond R. Burke and has published in prestigious journals such as Food Quality and Preference, Journal of Business and Industrial Marketing and The Journal of Marketing Theory and Practice.

In The Last Decade

Lawrence L. Garber

24 papers receiving 515 citations

Peers

Countries citing papers authored by Lawrence L. Garber

Since Specialization

Citations

This map shows the geographic impact of Lawrence L. Garber's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lawrence L. Garber with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lawrence L. Garber more than expected).

Fields of papers citing papers by Lawrence L. Garber

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lawrence L. Garber. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lawrence L. Garber. The network helps show where Lawrence L. Garber may publish in the future.

Co-authorship network of co-authors of Lawrence L. Garber

This figure shows the co-authorship network connecting the top 25 collaborators of Lawrence L. Garber. A scholar is included among the top collaborators of Lawrence L. Garber based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lawrence L. Garber. Lawrence L. Garber is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	The IMC mixes that trucking managers use 2020 ·Journal of Business and Industrial Marketing ·Lawrence L. Garber, (unknown), Michael J. Dotson	1
2	Exploration of the organic food-related consumer behaviour in emerging and developed economies: the case of India and the US 2020 ·International Journal of Management Practice ·Neel Das, Lawrence L. Garber, Eva M. Hyatt, Lubna Nafees	1
3	Exploration of the organic food-related consumer behaviour in emerging and developed economies: the case of India and the US 2020 ·International Journal of Management Practice ·Lubna Nafees, Eva M. Hyatt, Lawrence L. Garber, Neel Das	3
4	Constituting, testing and validating the gender learner profiles of serious game participants 2018 ·The International Journal of Management Education ·Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya	5
5	Gender differences in learning preferences among participants of serious business games 2017 ·The International Journal of Management Education ·Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya	28
6	The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation 2016 ·Journal of Food Products Marketing ·Lawrence L. Garber, Eva M. Hyatt, Lubna Nafees	10
7	The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India 2015 ·Journal of Food Products Marketing ·Lawrence L. Garber, Eva M. Hyatt, Lubna Nafees	13
8	The Association between Learning and Learning Style in Instructional Marketing Games 2012 ·Marketing Education Review ·Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya, (unknown)	16
9	Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study 2011 ·(unknown), (unknown), Lawrence L. Garber	4
10	The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design 2009 ·The Journal of Marketing Theory and Practice ·Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya	24
11	Does Visual Package Clutter Obscure the Communicabilty of Food Package Shape? 2008 ·Journal of Food Products Marketing ·Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya	18
12	Reply to commentaries on 2002 ·Food Quality and Preference ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	16
13	Measuring consumer response to food products 2002 ·Food Quality and Preference ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	99
14	A method for the selection of appropriate business-to-business integrated marketing communications mixes 2002 ·Journal of Marketing Communications ·Lawrence L. Garber, Michael J. Dotson	23
15	Placing Food Color Experimentation into a Valid Consumer Context 2001 ·Journal of Food Products Marketing ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	46
16	The role of package color in consumer purchase consideration and choise 2000 ·Marketing Science Institute eBooks ·Lawrence L. Garber, Raymond R. Burke, J. Morgan Jones	8
17	The Effects of Food Color on Perceived Flavor 2000 ·The Journal of Marketing Theory and Practice ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	152
18	The use of promotional tools in the motor carrier industry : An exploratory study 1999 ·Transportation Journal ·(unknown), Lawrence L. Garber, Michael J. Dotson, Todd Chambers	14
19	Consumer-Based Strategic Planning in the Nonprofit Sector: The Empirical Assessment of an Arts Festival Audience 1999 ·Journal of Professional Services Marketing ·Lawrence L. Garber, Dinesh S. Davé, Michael R. Evans	1
20	The Package Appearance in Choice 1995 ·ACR North American Advances ·Lawrence L. Garber	36

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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