Richa Misra
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Customer churn and segmentation
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- Technology Adoption and User Behaviour
Papers in
- Marketing 24
- Consumer Retail Behavior Studies 14
- Consumer Behavior in Brand Consumption and Identification 7
- Customer churn and segmentation 5
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- Digital Marketing and Social Media 14
- Co-authors
- Renuka Mahajan (15 shared papers)Shalini Srivastava (13 shared papers)Sonali Singh (11 shared papers)Anupama Rajesh (11 shared papers)Nidhi Singh (7 shared papers)Poornima Madan (1 shared paper)Pragya Gupta (1 shared paper)Sangeeta Khorana (2 shared papers)
- Journals
- Asia Pacific Journal of Marketing and Logistics (3 papers)Management Decision (3 papers)Journal of Consumer Marketing (2 papers)Tourism Recreation Research (2 papers)International Journal of Accounting and Information Management (1 paper)
- Partner nations
- IndiaUnited KingdomUnited Arab Emirates
In The Last Decade
Richa Misra
59 papers receiving 584 citations
Peers
Comparison fields: 5 of 92
- Marketing 265
- Information Systems and Management 105
- Organizational Behavior and Human Resource Management 141
- Business and International Management 24
- Tourism, Leisure and Hospitality Management 17
Countries citing papers authored by Richa Misra
This map shows the geographic impact of Richa Misra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richa Misra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richa Misra more than expected).
Fields of papers citing papers by Richa Misra
This network shows the impact of papers produced by Richa Misra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richa Misra. The network helps show where Richa Misra may publish in the future.
Co-authors
The 24 scholars most cited alongside Richa Misra, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 64 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 73 | |
| 2 | 2019 | 39 | |
| 3 | 2022 | 39 | |
| 4 | 2022 | 31 | |
| 5 | 2022 | 27 | |
| 6 | 2022 | 26 | |
| 7 | 2019 | 23 | |
| 8 | 2017 | 22 | |
| 9 | 2020 | 21 | |
| 10 | Review of Data Mining Techniques for Churn Prediction in Telecom | 2015 | 20 |
| 11 | 2022 | 19 | |
| 12 | 2019 | 19 | |
| 13 | 2023 | 18 | |
| 14 | 2021 | 18 | |
| 15 | 2024 | 16 | |
| 16 | 2017 | 16 | |
| 17 | 2018 | 12 | |
| 18 | 2024 | 11 | |
| 19 | 2023 | 11 | |
| 20 | 2022 | 10 |
About Richa Misra
Richa Misra is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Organizational Behavior and Human Resource Management and Social Psychology, having authored 64 papers that have together received 611 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (14 papers), Consumer Retail Behavior Studies (14 papers), Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Job Satisfaction and Organizational Behavior (6 papers), Customer churn and segmentation (5 papers) and COVID-19 Pandemic Impacts (4 papers). The work is most often cited by research in Marketing (265 citations), Information Systems and Management (105 citations), Organizational Behavior and Human Resource Management (141 citations), Business and International Management (24 citations) and Tourism, Leisure and Hospitality Management (17 citations). Richa Misra has collaborated with scholars based in India, United Kingdom and United Arab Emirates. Frequent co-authors include Renuka Mahajan, Shalini Srivastava, Sonali Singh, Anupama Rajesh, Nidhi Singh, Poornima Madan, Pragya Gupta, Sangeeta Khorana, Nripendra P. Rana and Vranda Jain. Their work appears in journals such as Asia Pacific Journal of Marketing and Logistics, Management Decision, Journal of Consumer Marketing, Tourism Recreation Research and International Journal of Accounting and Information Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.