Richa Misra

1.0k total citations
64 papers, 611 citations indexed

About

Richa Misra is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Richa Misra has authored 64 papers receiving a total of 611 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 19 papers in Sociology and Political Science and 19 papers in Information Systems and Management. Recurrent topics in Richa Misra's work include Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (14 papers) and Consumer Retail Behavior Studies (14 papers). Richa Misra is often cited by papers focused on Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (14 papers) and Consumer Retail Behavior Studies (14 papers). Richa Misra collaborates with scholars based in India, United Kingdom and Qatar. Richa Misra's co-authors include Renuka Mahajan, Shalini Srivastava, Sonali Singh, Anupama Rajesh, Nidhi Singh, Poornima Madan, Pragya Gupta, Vranda Jain, Nripendra P. Rana and Poonam Sharma and has published in prestigious journals such as SHILAP Revista de lepidopterología, Management Decision and Corporate Social Responsibility and Environmental Management.

In The Last Decade

Richa Misra

59 papers receiving 584 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Richa Misra India 16 265 172 141 105 66 64 611
Naeem Hayat Malaysia 17 270 1.0× 212 1.2× 129 0.9× 182 1.7× 51 0.8× 66 776
Mateja Kos Koklič Slovenia 14 445 1.7× 181 1.1× 139 1.0× 62 0.6× 39 0.6× 29 706
Subburaj Alagarsamy India 10 248 0.9× 183 1.1× 109 0.8× 97 0.9× 45 0.7× 34 598
Sangeeta Mehrolia India 10 247 0.9× 180 1.0× 108 0.8× 90 0.9× 35 0.5× 26 571
Jeffrey R. Parker United States 12 409 1.5× 203 1.2× 96 0.7× 80 0.8× 80 1.2× 31 657
Mónica Cortiñas Spain 16 388 1.5× 226 1.3× 175 1.2× 195 1.9× 40 0.6× 29 838
Shivendra Kumar Pandey India 11 430 1.6× 204 1.2× 110 0.8× 93 0.9× 24 0.4× 35 712
Viltė Auruškevičienė Lithuania 12 243 0.9× 162 0.9× 159 1.1× 68 0.6× 43 0.7× 37 548
Hyeyoung Kim United States 13 356 1.3× 240 1.4× 117 0.8× 143 1.4× 30 0.5× 25 642
Kushagra Kulshreshtha India 17 453 1.7× 276 1.6× 141 1.0× 103 1.0× 44 0.7× 46 729

Countries citing papers authored by Richa Misra

Since Specialization
Citations

This map shows the geographic impact of Richa Misra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richa Misra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richa Misra more than expected).

Fields of papers citing papers by Richa Misra

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richa Misra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richa Misra. The network helps show where Richa Misra may publish in the future.

Co-authorship network of co-authors of Richa Misra

This figure shows the co-authorship network connecting the top 25 collaborators of Richa Misra. A scholar is included among the top collaborators of Richa Misra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richa Misra. Richa Misra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Srivastava, Shalini, et al.. (2025). Inclusive Leadership Unveiled: Driving CSR and Innovation Through a Moderated Mediation Framework. Corporate Social Responsibility and Environmental Management. 32(6). 7454–7466. 2 indexed citations
2.
Arora, Sandeep, Anupama Rajesh, Richa Misra, & Gurinder Singh. (2025). Bridging technology and trust: the role of AI-driven robo-advisors in middle-class financial management. Management Decision. 1–24.
3.
Misra, Richa, et al.. (2025). Synergizing flexible work arrangements with learning organizations: a bibliometric analysis and strategic research agenda. Business Process Management Journal. 32(2). 522–550. 3 indexed citations
4.
Misra, Richa, et al.. (2025). A localized and humanized approach to chatbot banking companions: implications for financial managers. Management Decision. 63(10). 3756–3785. 2 indexed citations
5.
6.
Rajesh, Anupama, et al.. (2024). The impact of Fintech innovations on digital currency adoption: a blockchain-based study in India. International Journal of Accounting and Information Management. 33(2). 313–333. 6 indexed citations
7.
Misra, Richa, et al.. (2024). Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors. Asia Pacific Journal of Marketing and Logistics. 37(6). 1447–1464. 1 indexed citations
8.
Rajesh, Anupama, et al.. (2024). Continuous intention usage of artificial intelligence enabled digital banks: a review of expectation confirmation model. Journal of Enterprise Information Management. 37(6). 1763–1787. 16 indexed citations
9.
Rajesh, Anupama, et al.. (2024). Neobank adoption: integrating the information systems effectiveness framework with the innovation resistance model. Management Decision. 62(10). 3315–3352. 11 indexed citations
10.
Rajesh, Anupama, et al.. (2024). Study of AI-enabled chatbots driving customer experience and intention to recommend. International Journal of Systems Assurance Engineering and Management. 4 indexed citations
11.
Rajesh, Anupama, et al.. (2024). Understanding critical service factors in neobanks: crafting strategies through text mining. Journal of Modelling in Management. 20(3). 894–922. 5 indexed citations
12.
Mahajan, Renuka, Pragya Gupta, & Richa Misra. (2022). Employability skills framework: a tripartite approach. Education + Training. 64(3). 360–379. 31 indexed citations
13.
Misra, Richa, et al.. (2022). Demystifying social media usage for insurance-related purchase intentions among senior users in the pandemic period. International Journal of Web Based Communities. 18(1). 64–64. 2 indexed citations
14.
Misra, Richa, Shalini Srivastava, Renuka Mahajan, & Rajiv R. Thakur. (2021). Decision Making as a Contributor for Women Empowerment. 18(1). 79–99. 7 indexed citations
15.
Jain, Vranda, et al.. (2021). Factors influencing smartphone based online shopping: an empirical study of young Women shoppers. Asia Pacific Journal of Marketing and Logistics. 34(5). 1060–1077. 18 indexed citations
16.
Misra, Richa, Sonali Singh, & Renuka Mahajan. (2020). An Analysis on Consumer Preference of Ayurvedic Products in Indian Market. International Journal of Asian Business and Information Management. 11(4). 1–15. 4 indexed citations
17.
Mahajan, Renuka, et al.. (2020). Study of Attitude of B-School Faculty for Learning Management System Implementation an Indian Case Study. International Journal of Distance Education Technologies. 18(2). 52–72. 3 indexed citations
18.
Misra, Richa, et al.. (2019). Green Cosmetics - Changing Young Consumer Preference and Reforming Cosmetic Industry. International Journal of Recent Technology and Engineering (IJRTE). 8(4). 12932–12939. 23 indexed citations
19.
Misra, Richa, et al.. (2015). Review of Data Mining Techniques for Churn Prediction in Telecom. SHILAP Revista de lepidopterología. 20 indexed citations
20.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026