Ravi Parameswaran

2.1k total citations · 1 hit paper
21 papers, 1.5k citations indexed

About

Ravi Parameswaran is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Ravi Parameswaran has authored 21 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Ravi Parameswaran's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers). Ravi Parameswaran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers). Ravi Parameswaran collaborates with scholars based in United States, Australia and Iran. Ravi Parameswaran's co-authors include R. Mohan Pisharodi, Attila Yaprak, William G. Hunter, George E. P. Box, J. Stuart Hunter, Aleksandra Głowacka, Henry Aigbedo, Mohammad S. Bazaz, Uğur Yavaş and Glen Riecken and has published in prestigious journals such as Journal of Marketing Research, Journal of International Business Studies and Journal of the Academy of Marketing Science.

In The Last Decade

Ravi Parameswaran

20 papers receiving 1.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building

1979 517 citations Ravi Parameswaran, George E. P. Box et al. Journal of Marketing Research profile →

Peers

Countries citing papers authored by Ravi Parameswaran

Since Specialization

Citations

This map shows the geographic impact of Ravi Parameswaran's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ravi Parameswaran with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ravi Parameswaran more than expected).

Fields of papers citing papers by Ravi Parameswaran

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ravi Parameswaran. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ravi Parameswaran. The network helps show where Ravi Parameswaran may publish in the future.

Co-authorship network of co-authors of Ravi Parameswaran

This figure shows the co-authorship network connecting the top 25 collaborators of Ravi Parameswaran. A scholar is included among the top collaborators of Ravi Parameswaran based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ravi Parameswaran. Ravi Parameswaran is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	CONSUMER DEMOGRAPHICS AND AWARENESS TOWARDS GREEN MARKETING 2018 ·Indian Journal Of Applied Research ·(unknown), Ravi Parameswaran	1
2	Towards an early history (1955-1975) of marketing research in India 2018 ·Journal of Historical Research in Marketing ·Ravi Parameswaran, (unknown)	1
3	Culture, management accounting and managerial performance: Focus Iran 2009 ·Advances in Accounting ·(unknown), (unknown), Mohammad S. Bazaz, Ravi Parameswaran	50
4	Manufacturer price reduction pressure and supplier relations 2008 ·Journal of Business and Industrial Marketing ·John W. Henke, Ravi Parameswaran, R. Mohan Pisharodi	16
5	Knowledge base to manage the grading and selection of testability guidelines 2006 ·(unknown), Ravi Parameswaran	7
6	Importance‐performance analysis for improving quality of campus food service 2004 ·International Journal of Quality & Reliability Management ·Henry Aigbedo, Ravi Parameswaran	68
7	Assimilation effects in country image research 2002 ·International Marketing Review ·Ravi Parameswaran, R. Mohan Pisharodi	86
8	University Image: 1995 ·Journal of Marketing for HIGHER EDUCATION ·Ravi Parameswaran, Aleksandra Głowacka	102
9	A new approach to the problem of harmonizing international accounting reports 1995 ·Global Finance Journal ·(unknown), Ravi Parameswaran, Bijoy Bordoloi	2
10	Socialization and Acculturation Impacts on Country-Of-Origin Image: Initial Results 1994 ·ACR Asia-Pacific Advances ·R. Mohan Pisharodi, Ravi Parameswaran	1
11	How Should International Accounting Be Taught? 1994 ·Journal of Teaching in International Business ·Mohammad S. Bazaz, Ravi Parameswaran	0
12	Facets of Country of Origin Image: An Empirical Assessment 1994 ·Journal of Advertising ·Ravi Parameswaran, R. Mohan Pisharodi	252
13	Confirmatory Factor Analysis of a Country-Of-Origin Scale: Initial Results 1992 ·ACR North American Advances ·R. Mohan Pisharodi, Ravi Parameswaran	58
14	On the Nature of Physicians' Opposition to Advertising 1989 ·Journal of Advertising ·Sherman Folland, Ravi Parameswaran, John R. Darling	12
15	A Cross-National Comparison of Consumer Research Measures 1987 ·Journal of International Business Studies ·Ravi Parameswaran, Attila Yaprak	314
16	Personality, organization-specific attitude, and socioeconomic correlates of charity giving behavior 1981 ·Journal of the Academy of Marketing Science ·Uğur Yavaş, Glen Riecken, Ravi Parameswaran	34
17	Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building breakdown → 1979 ·Journal of Marketing Research ·Ravi Parameswaran, George E. P. Box, William G. Hunter, J. Stuart Hunter	517
18	Book Review: Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building 1979 ·Journal of Marketing Research ·Ravi Parameswaran	4
19	Measuring Reliability: A Comparison of Alternative Techniques 1979 ·Journal of Marketing Research ·Ravi Parameswaran, (unknown), Danny N. Bellenger, (unknown)	16
20	Measuring Reliability: A Comparison of Alternative Techniques 1979 ·Journal of Marketing Research ·Ravi Parameswaran, (unknown), Danny N. Bellenger, (unknown)	6

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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