Ravi Parameswaran

2.1k total citations · 1 hit paper
21 papers, 1.5k citations indexed

About

Ravi Parameswaran is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Ravi Parameswaran has authored 21 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Ravi Parameswaran's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers). Ravi Parameswaran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers). Ravi Parameswaran collaborates with scholars based in United States, Australia and Iran. Ravi Parameswaran's co-authors include R. Mohan Pisharodi, Attila Yaprak, William G. Hunter, George E. P. Box, J. Stuart Hunter, Aleksandra Głowacka, Henry Aigbedo, Mohammad S. Bazaz, Uğur Yavaş and Glen Riecken and has published in prestigious journals such as Journal of Marketing Research, Journal of International Business Studies and Journal of the Academy of Marketing Science.

In The Last Decade

Ravi Parameswaran

20 papers receiving 1.4k citations

Hit Papers

Statistics for Experimenters: An Introduction to Design, ... 1979 2026 1994 2010 1979 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building
    1979 517 citations Ravi Parameswaran, George E. P. Box et al. Journal of Marketing Research profile →

Peers

Ravi Parameswaran
Amit Mittal India
Yuri Lee South Korea
Michael J. Ryan United States
John L. Lastovicka United States
Anders Westlund Sweden
Juan Carlos Gázquez‐Abad Spain
Robert W. Stone United States
Zia Ullah Pakistan
Morteza Akbari Iran
Pei‐Chun Lin Taiwan
Amit Mittal India
Ravi Parameswaran
Citations per year, relative to Ravi Parameswaran Ravi Parameswaran (= 1×) peers Amit Mittal

Countries citing papers authored by Ravi Parameswaran

Since Specialization
Citations

This map shows the geographic impact of Ravi Parameswaran's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ravi Parameswaran with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ravi Parameswaran more than expected).

Fields of papers citing papers by Ravi Parameswaran

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ravi Parameswaran. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ravi Parameswaran. The network helps show where Ravi Parameswaran may publish in the future.

Co-authorship network of co-authors of Ravi Parameswaran

This figure shows the co-authorship network connecting the top 25 collaborators of Ravi Parameswaran. A scholar is included among the top collaborators of Ravi Parameswaran based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ravi Parameswaran. Ravi Parameswaran is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Parameswaran, Ravi, et al.. (2018). CONSUMER DEMOGRAPHICS AND AWARENESS TOWARDS GREEN MARKETING. Indian Journal Of Applied Research. 8(7). 1 indexed citations
2.
Parameswaran, Ravi, et al.. (2018). Towards an early history (1955-1975) of marketing research in India. Journal of Historical Research in Marketing. 10(3). 331–354. 1 indexed citations
3.
Bazaz, Mohammad S., et al.. (2009). Culture, management accounting and managerial performance: Focus Iran. Advances in Accounting. 25(2). 216–225. 50 indexed citations
4.
Henke, John W., Ravi Parameswaran, & R. Mohan Pisharodi. (2008). Manufacturer price reduction pressure and supplier relations. Journal of Business and Industrial Marketing. 23(5). 287–300. 16 indexed citations
5.
Parameswaran, Ravi, et al.. (2006). Knowledge base to manage the grading and selection of testability guidelines. 101 c. 444–450. 7 indexed citations
6.
Aigbedo, Henry & Ravi Parameswaran. (2004). Importance‐performance analysis for improving quality of campus food service. International Journal of Quality & Reliability Management. 21(8). 876–896. 68 indexed citations
7.
Parameswaran, Ravi & R. Mohan Pisharodi. (2002). Assimilation effects in country image research. International Marketing Review. 19(3). 259–278. 86 indexed citations
8.
Parameswaran, Ravi & Aleksandra Głowacka. (1995). University Image:. Journal of Marketing for HIGHER EDUCATION. 6(2). 41–56. 102 indexed citations
9.
Parameswaran, Ravi, et al.. (1995). A new approach to the problem of harmonizing international accounting reports. Global Finance Journal. 6(2). 155–173. 2 indexed citations
10.
Pisharodi, R. Mohan & Ravi Parameswaran. (1994). Socialization and Acculturation Impacts on Country-Of-Origin Image: Initial Results. ACR Asia-Pacific Advances. 1 indexed citations
11.
Bazaz, Mohammad S. & Ravi Parameswaran. (1994). How Should International Accounting Be Taught?. Journal of Teaching in International Business. 5(4). 51–68.
12.
Parameswaran, Ravi & R. Mohan Pisharodi. (1994). Facets of Country of Origin Image: An Empirical Assessment. Journal of Advertising. 23(1). 43–56. 252 indexed citations
13.
Pisharodi, R. Mohan & Ravi Parameswaran. (1992). Confirmatory Factor Analysis of a Country-Of-Origin Scale: Initial Results. ACR North American Advances. 58 indexed citations
14.
Folland, Sherman, Ravi Parameswaran, & John R. Darling. (1989). On the Nature of Physicians' Opposition to Advertising. Journal of Advertising. 18(1). 4–12. 12 indexed citations
15.
Parameswaran, Ravi & Attila Yaprak. (1987). A Cross-National Comparison of Consumer Research Measures. Journal of International Business Studies. 18(1). 35–49. 314 indexed citations
16.
Yavaş, Uğur, Glen Riecken, & Ravi Parameswaran. (1981). Personality, organization-specific attitude, and socioeconomic correlates of charity giving behavior. Journal of the Academy of Marketing Science. 9(1-2). 52–65. 34 indexed citations
17.
Parameswaran, Ravi, George E. P. Box, William G. Hunter, & J. Stuart Hunter. (1979). Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building. Journal of Marketing Research. 16(2). 291–291. 517 indexed citations breakdown →
18.
Parameswaran, Ravi. (1979). Book Review: Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building. Journal of Marketing Research. 16(2). 291–292. 4 indexed citations
19.
Parameswaran, Ravi, et al.. (1979). Measuring Reliability: A Comparison of Alternative Techniques. Journal of Marketing Research. 16(1). 18–25. 16 indexed citations
20.
Parameswaran, Ravi, et al.. (1979). Measuring Reliability: A Comparison of Alternative Techniques. Journal of Marketing Research. 16(1). 18–18. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Amit Mittal Breakdown of academic impact, for papers by Yuri Lee Breakdown of academic impact, for papers by Michael J. Ryan Breakdown of academic impact, for papers by John L. Lastovicka Breakdown of academic impact, for papers by Anders Westlund Breakdown of academic impact, for papers by Juan Carlos Gázquez‐Abad Breakdown of academic impact, for papers by Robert W. Stone Breakdown of academic impact, for papers by Zia Ullah Breakdown of academic impact, for papers by Morteza Akbari Breakdown of academic impact, for papers by Pei‐Chun Lin
Rankless by CCL
2026