Randall A. Lewis

2.1k total citations
36 papers, 1.4k citations indexed

About

Randall A. Lewis is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Randall A. Lewis has authored 36 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 17 papers in Sociology and Political Science and 13 papers in Strategy and Management. Recurrent topics in Randall A. Lewis's work include Consumer Market Behavior and Pricing (29 papers), Digital Platforms and Economics (13 papers) and Digital Marketing and Social Media (11 papers). Randall A. Lewis is often cited by papers focused on Consumer Market Behavior and Pricing (29 papers), Digital Platforms and Economics (13 papers) and Digital Marketing and Social Media (11 papers). Randall A. Lewis collaborates with scholars based in United States, Germany and Canada. Randall A. Lewis's co-authors include David Reiley, Justin M. Rao, Garrett Johnson, Michael Andersen, Bernhard Ø. Palsson, Rainer König, Alex Thiam Koon Yee, Gunnar Schramm, Jan Schellenberger and Aarash Bordbar and has published in prestigious journals such as Nature Biotechnology, The Quarterly Journal of Economics and Journal of Marketing Research.

In The Last Decade

Randall A. Lewis

36 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Randall A. Lewis United States 17 820 518 336 270 178 36 1.4k
Thomas J. Steenburgh United States 17 869 1.1× 240 0.5× 294 0.9× 259 1.0× 27 0.2× 40 1.6k
William W. Lewis United States 11 116 0.1× 236 0.5× 157 0.5× 83 0.3× 41 0.2× 41 1.0k
Edward P. Markowski United States 12 163 0.2× 120 0.2× 477 1.4× 156 0.6× 17 0.1× 28 1.2k
Dongming Xu Australia 19 125 0.2× 349 0.7× 210 0.6× 116 0.4× 36 0.2× 77 1.5k
Xianghua Lu China 19 694 0.8× 773 1.5× 312 0.9× 134 0.5× 51 0.3× 70 1.6k
Subrata K. Sen United States 22 1.2k 1.5× 553 1.1× 251 0.7× 471 1.7× 4 0.0× 59 2.2k
Catarina Sismeiro United Kingdom 11 503 0.6× 368 0.7× 108 0.3× 110 0.4× 33 0.2× 24 957
Matt Taddy United States 13 67 0.1× 364 0.7× 168 0.5× 187 0.7× 17 0.1× 23 1.5k
Bei Yu United States 22 181 0.2× 497 1.0× 46 0.1× 145 0.5× 317 1.8× 84 2.0k
Yi‐Fen Chen Taiwan 14 417 0.5× 573 1.1× 63 0.2× 89 0.3× 65 0.4× 61 1.1k

Countries citing papers authored by Randall A. Lewis

Since Specialization
Citations

This map shows the geographic impact of Randall A. Lewis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Randall A. Lewis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Randall A. Lewis more than expected).

Fields of papers citing papers by Randall A. Lewis

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Randall A. Lewis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Randall A. Lewis. The network helps show where Randall A. Lewis may publish in the future.

Co-authorship network of co-authors of Randall A. Lewis

This figure shows the co-authorship network connecting the top 25 collaborators of Randall A. Lewis. A scholar is included among the top collaborators of Randall A. Lewis based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Randall A. Lewis. Randall A. Lewis is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Proserpio, Davide, John R. Hauser, Xiao Liu, et al.. (2020). Soul and machine (learning). Marketing Letters. 31(4). 393–404. 21 indexed citations
2.
Johnson, Garrett, Randall A. Lewis, & David Reiley. (2016). When Less Is More: Data and Power in Advertising Experiments. Marketing Science. 36(1). 43–53. 57 indexed citations
3.
Lewis, Randall A., et al.. (2015). Display advertising’s competitive spillovers to consumer search. Quantitative Marketing and Economics. 13(2). 93–115. 84 indexed citations
4.
Johnson, Garrett, Randall A. Lewis, & David Reiley. (2015). When Less is More: Data and Power in Advertising Experiments. SSRN Electronic Journal. 14 indexed citations
5.
Lewis, Randall A. & Justin M. Rao. (2015). The Unfavorable Economics of Measuring the Returns to Advertising*. The Quarterly Journal of Economics. 130(4). 1941–1973. 188 indexed citations
6.
Johnson, Garrett & Randall A. Lewis. (2015). Cost Per Incremental Action: Efficient Pricing of Advertising. SSRN Electronic Journal. 10 indexed citations
7.
Johnson, Garrett, et al.. (2015). The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-Study of Ghost Ad Experiments. SSRN Electronic Journal. 10 indexed citations
8.
Lambrecht, Anja, Avi Goldfarb, Alessandro Bonatti, et al.. (2014). How do firms make money selling digital goods online. London Business School Research Online (London Business School). 1 indexed citations
9.
Lewis, Randall A. & David Reiley. (2014). Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!. Quantitative Marketing and Economics. 12(3). 235–266. 170 indexed citations
10.
Lambrecht, Anja, Avi Goldfarb, Alessandro Bonatti, et al.. (2014). How do firms make money selling digital goods online?. Marketing Letters. 25(3). 331–341. 75 indexed citations
11.
Lewis, Randall A. & James B. McDonald. (2013). Partially Adaptive Estimation of the Censored Regression Model. Econometric Reviews. 33(7). 732–750. 10 indexed citations
12.
Johnson, Garrett, Randall A. Lewis, & David Reiley. (2013). Add More Ads? Experimentally Measuring Incremental Purchases Due To Increased Frequency of Online Display Advertising. 3 indexed citations
13.
Reiley, David & Randall A. Lewis. (2013). Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior. SSRN Electronic Journal. 14 indexed citations
14.
Lambrecht, Anja, Avi Goldfarb, Alessandro Bonatti, et al.. (2013). How Do Firms Make Money Online?. SSRN Electronic Journal. 3 indexed citations
15.
Lewis, Randall A. & David Reiley. (2013). Down-to-the-minute effects of super bowl advertising on online search behavior. 639–656. 25 indexed citations
16.
Reiley, David, et al.. (2012). Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements. SSRN Electronic Journal. 6 indexed citations
17.
Reiley, David, et al.. (2012). Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition. SSRN Electronic Journal. 17 indexed citations
18.
Zeman, Frank & Randall A. Lewis. (2012). Retrofitted plug-in hybrid vehicles: Results of NYIT drive share program. Transportation Research Part D Transport and Environment. 17(7). 514–518. 3 indexed citations
19.
Lewis, Nathan E., Gunnar Schramm, Aarash Bordbar, et al.. (2010). Large-scale in silico modeling of metabolic interactions between cell types in the human brain. Nature Biotechnology. 28(12). 1279–1285. 197 indexed citations
20.
Lewis, Randall A. & David Reiley. (2008). Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!. SSRN Electronic Journal. 52 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Thomas J. Steenburgh Breakdown of academic impact, for papers by William W. Lewis Breakdown of academic impact, for papers by Edward P. Markowski Breakdown of academic impact, for papers by Dongming Xu Breakdown of academic impact, for papers by Xianghua Lu Breakdown of academic impact, for papers by Subrata K. Sen Breakdown of academic impact, for papers by Catarina Sismeiro Breakdown of academic impact, for papers by Matt Taddy Breakdown of academic impact, for papers by Bei Yu Breakdown of academic impact, for papers by Yi‐Fen Chen
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